---
title: "PopUp Bagels® Expands West with Nevada Debut in the Las Vegas Valley"
url: https://burnaze.com/article/5540053e-1eaa-4a95-9927-e39e21d97e10
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260727_popup_bagels_expands_west_with_nevada_debut_in_the_las_vegas_valley.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Development & multi-unit"]
published: 2026-07-27T12:00:00.000Z
modified: 2026-10-31T14:57:26.440Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# PopUp Bagels® Expands West with Nevada Debut in the Las Vegas Valley

**TL;DR:** PopUp Bagels is expanding to Nevada with its first location in Henderson, marking the beginning of a larger expansion into the western United States. The brand will open seven locations across the state, led by local partners Gary Rubenyan and Raffi Babaian of Lucky Bagel.

*originally published in Franchising.com on 2026-07-27. [Read the original](https://www.franchising.com/news/20260727_popup_bagels_expands_west_with_nevada_debut_in_the_las_vegas_valley.html).*

## Story

PopUp Bagels offers a fresh take on a category long rooted in tradition by focusing on one thing done exceptionally well. The brand serves bagels hot and whole from the oven, designed to be torn apart and dipped into schmear, creating a communal and distinctly unique bagel experience.

What began in founder Adam Goldberg's Connecticut backyard in 2021 has grown in visibility within the bagel category. With its signature hot, whole bagels, limited-edition schmear releases, and creative collaborations, the brand has fostered a following and emphasizes a community-oriented approach to bagels.

“Bringing PopUp Bagels to the Las Vegas area marks an exciting next chapter as we begin a greater expansion out west,” said Tory Bartlett, CEO of PopUp Bagels. “Las Vegas is known for its vibrant energy, dynamic culinary scene, and exceptional hospitality, making it a natural fit for our brand. We’re excited to introduce our Grip, Rip and Dip® experience and become part of the community.”

The brand's Nevada expansion will be led by local partners Gary Rubenyan and Raffi Babaian of Lucky Bagel, whose alignment with PopUp Bagels' community-first philosophy will help shape the brand's presence in the market. Together, they will focus on thoughtful growth throughout Nevada, creating local gathering spots and becoming a meaningful part of the communities they serve.

“There's an incredible energy in the Las Vegas area right now, from its thriving culinary scene to its continued evolution as a hospitality destination, and we're excited to bring PopUp Bagels into that mix,” said Nevada partner Gary Rubenyan of Lucky Bagel. “We're looking forward to creating a neighborhood destination where people can gather over great bagels, connect with one another, and become part of the everyday rhythm of the community.”

The Nevada shops will offer walk-in ordering, advance pickup, and catering, while staying true to the brand's core philosophy: serving high-quality bagels hot from the oven and designed to be shared.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- LAS VEGAS (location)
- Nevada (location)
- west coast expansion (topic)
- Henderson (location)
- PopUp Bagels (company)
- Gary Rubenyan (person)
- Tory Bartlett (person)
- Adam Goldberg (person)
- nevada market (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260727_popup_bagels_expands_west_with_nevada_debut_in_the_las_vegas_valley.html). Summarized by Burnaze (https://burnaze.com/article/5540053e-1eaa-4a95-9927-e39e21d97e10).