---
title: "BODY20 Celebrates First Half of the Year with New Studio Openings"
url: https://burnaze.com/article/555c56b6-fc4e-4fc1-a508-dcf6f81f22c7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230728_body20_celebrates_first_half_of_the_year_with_new_studio_openings.html
category: "Fitness"
industry: "Fitness"
published: 2023-07-28T12:00:00.000Z
modified: 2026-10-31T20:08:09.586Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# BODY20 Celebrates First Half of the Year with New Studio Openings

**TL;DR:** BODY20 celebrates a record first half of 2023 with 16 new studio openings across the United States. The company has appointed Lisa Donohue as Chief Marketing & Experience Officer to lead marketing strategies.

*originally published in Franchising.com on 2023-07-28. [Read the original](https://www.franchising.com/news/20230728_body20_celebrates_first_half_of_the_year_with_new_studio_openings.html).*

## Story

From a marketing perspective, the company announced the appointment of Lisa Donohue to the position of Chief Marketing & Experience Officer (CMXO). With nearly two decades of experience in marketing, strategic planning and operations, Donohue is a proven senior marketing executive who has led marketing strategies for some of the most notable brands in the boutique fitness industry

“We’re thrilled about BODY20’s progress over the first half of 2023, ” said Greg Breitbart, CEO of BODY20. “With Lisa’s addition to our executive team, we are eager to continue introducing the transformative EMS technology to customers and franchise partners.”

BODY20 offers the ultimate one-of-a-kind training experience. At your first private session, you’ll take a complimentary BODY20 bio-impedance measurement using best-in-class technology to provide a body composition assessment, discuss your wellness goals and get fitted into an FDA-cleared Electro-Muscle Stimulation (EMS) suit. During the 20-minute training session, a certified BODY20 Coach guides you through a customized 1-on-1 strength program, giving your body more than 150 times more muscle contractions than a conventional workout without any need to pick up a weight or use traditional gym equipment.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Fitness (sector)
- fitness industry (topic)
- marketing strategy (topic)
- United States (location)
- BODY20 (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230728_body20_celebrates_first_half_of_the_year_with_new_studio_openings.html). Summarized by Burnaze (https://burnaze.com/article/555c56b6-fc4e-4fc1-a508-dcf6f81f22c7).