---
title: "IFA FranBlog: During Times Of Economic Uncertainty, Brands Need To Take An Understanding Approach"
url: https://burnaze.com/article/5575f045-6691-4434-96b3-83171558078b
source: "1851 Franchise"
original_url: https://1851franchise.com/ifa-franblog-during-times-of-economic-uncertainty-brands-need-to-take-an-understanding-approach-2713220
category: "Fitness"
industry: "Fitness"
published: 2020-06-03T18:13:18.000Z
modified: 2026-11-01T02:29:09.538Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/407e35ad8cedb979a0971312461d2ee35810.jpg
---

# IFA FranBlog: During Times Of Economic Uncertainty, Brands Need To Take An Understanding Approach

**TL;DR:** Big Blue Swim School Chief Development Officer Scott Thompson discusses how brands should focus on their people and mission during times of economic uncertainty. Big Blue Swim School is adjusting class sizes and implementing social distancing to prepare for its reopenings.

*originally published in 1851 Franchise on 2020-06-03. [Read the original](https://1851franchise.com/ifa-franblog-during-times-of-economic-uncertainty-brands-need-to-take-an-understanding-approach-2713220).*

## Story

**Big Blue Swim School Chief Development Officer Scott Thompson discusses in a recent IFA FranBlog** **how brands should focus on their people and their mission, and prepare for the future in a post-COVID-19 world. Thompson shares a few best practices brands of any industry should consider when navigating the current climate for small businesses.**

**“Whether it’s the franchisor, franchise partner, prospect or customer, COVID-19 has instilled in nearly everyone a natural fear of the unknown,” writes Thompson. “For franchise brands, it’s more important now than ever to focus on what makes your brand special.”**

**Big Blue Swim School** **is adjusting class sizes and implementing social distancing within their pools and waiting rooms to prepare for its reopenings. Thompson stresses the importance of taking care of your employees.** **Big Blue Swim School** **has continued to pay its employees and full-time swim associates even as pools remain closed.**

**“None of us know what the world will look like in two weeks, six months or a year from now. It’s certainly important to focus on short-term business strategies and long-term planning, but now is the time to focus on the people within your brand,” Thompson adds.**

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- IFA (company)
- Big Blue Swim School (company)
- Scott Thompson (person)
- franchise strategy (topic)
- economic uncertainty (topic)
- employee care (topic)
- post-covid planning (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/ifa-franblog-during-times-of-economic-uncertainty-brands-need-to-take-an-understanding-approach-2713220). Summarized by Burnaze (https://burnaze.com/article/5575f045-6691-4434-96b3-83171558078b).