---
title: "FlannelJax’s to Open Newest Location in Grand Rapids"
url: https://burnaze.com/article/565e2f9d-f246-4320-bff0-5674112a9e01
source: "Franchising.com"
original_url: https://www.franchising.com/news/20191120_flanneljaxrsquos_to_open_newest_location_in_grand_.html
category: "Fitness"
industry: "Fitness"
topics: ["Development & multi-unit"]
published: 2019-11-20T12:00:00.000Z
modified: 2026-11-01T02:36:41.697Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# FlannelJax’s to Open Newest Location in Grand Rapids

**TL;DR:** FlannelJax's opens its newest location in Grand Rapids, Michigan, offering axe-throwing and lumberjack experiences. The chain plans to add new units in Seattle, WA, and Fort Collins, CO in the coming months.

*originally published in Franchising.com on 2019-11-20. [Read the original](https://www.franchising.com/news/20191120_flanneljaxrsquos_to_open_newest_location_in_grand_.html).*

## Story

The growing chain features a variety of fun lumberjack-related activities, including axe-throwing (aiming for targets 13 feet away), Thump the Stump (a race to hammer a nail into a stump using a hatchet) and crosscut sawing (a competition to partner-saw through a log the fastest). FlannelJax’s features exciting competition in a safe, structured environment under the guidance and instruction of a certified staff of Lumberjacks and Lumberjills.

In addition to being Grand Rapids’ newest hot spot for entertainment, FlannelJax’s will host extreme team building events, corporate and social gatherings as well as axe-throwing leagues. Patrons can bond with co-workers, celebrate a birthday or compete in a weekly round of axe-throwing, similar to a dart or bowling league…but with axes.

Grand Rapids is the third FlannelJax’s location in the country. The first opened in St. Paul, MN in 2018 and the second opened in Madison, WI in September 2019. FlannelJax’s plans to add new units in Seattle, WA, and Fort Collins, CO in the coming months.

“We are excited to be bringing FlannelJax’s to Grand Rapids, which we believe is a fantastic market for the newest location,” said Terry Stewart, FlannelJax’s Vice President of Franchise Services & Operations. “People love our unique and premium Lumberjack activities and we expect FlannelJax’s will be the newest desination spot in Grand Rapids for groups looking for an extreme fun, social and fun experience.”

FlannelJax’s will be open daily, 2:00 p.m.-10:00 p.m., Monday-Thursday, 12:00 p.m. – 12:00 a.m. Friday and Saturday, and 12:00 p.m.-10:00 p.m. on Sunday. All participants must be 18 years or older to throw.

FlannelJax’s is America’s premier axe-throwing and recreational sports experience. Led by highly-trained Lumberjacks and Lumberjills, patrons participate in a variety of axe- and saw-related activities, including axe-throwing, Thump the Stump and crosscut sawing. FlannelJax’s is the perfect place for corporate events and team building exercises, as well as celebrations of all kinds including birthday parties, bachelor/bachelorette parties, divorce parties and even baby or wedding showers. FlannelJax’s is extreme social fun.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Fitness (sector)
- Seattle (location)
- grand rapids (location)
- Madison (location)
- Fort Collins (location)
- entertainment (topic)
- St. Paul (location)
- lumberjack activities (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20191120_flanneljaxrsquos_to_open_newest_location_in_grand_.html). Summarized by Burnaze (https://burnaze.com/article/565e2f9d-f246-4320-bff0-5674112a9e01).