--- title: "This Father’s Day, Dad gets beer, a spa day and 90 minutes of peace and quiet" url: https://burnaze.com/article/56610278-0513-4bed-8778-51e3784bab38 source: "Franchising.com" original_url: https://www.franchising.com/news/20260519_this_fathers_day_dad_gets_beer_a_spa_day_and_90_minutes_of_peace_and_quiet.html category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" published: 2026-05-19T12:00:00.000Z modified: 2026-10-31T20:08:34.697Z image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop --- # This Father’s Day, Dad gets beer, a spa day and 90 minutes of peace and quiet **TL;DR:** Oakwell Beer Spa is offering a Father's Day package that includes a beer-inspired wellness experience with craft beverages, hydrotherapy, and relaxation. The package is part of the spa and taproom concept's effort to provide a unique and relaxing experience for dads. *originally published in Franchising.com on 2026-05-19. [Read the original](https://www.franchising.com/news/20260519_this_fathers_day_dad_gets_beer_a_spa_day_and_90_minutes_of_peace_and_quiet.html).* ## Story For generations, Father’s Day gifts have followed a familiar formula: grilling tools, golf balls, neckties and “World’s Best Dad” coffee mugs. Oakwell Beer Spa has another idea. This Father’s Day, the Denver spa and taproom concept is inviting families to swap predictable gifts for a beer-inspired wellness experience that combines craft beverages, hydrotherapy and uninterrupted relaxation. “Dads spend most of the year taking care of everyone else,” said Damien Zouaoui, father of two and co-founder of Oakwell Beer Spa. “Father’s Day is a chance to slow down, unplug and actually relax — preferably with a great craft beer in hand.” Oakwell’s Father’s Day Reset package includes a 90-minute private spa suite experience for Dad and a plus one, featuring an infrared sauna, rain shower, beer-inspired hydrotherapy bath, zero gravity massage experience, local craft beer, cosmetic mini-bar credit and a charcuterie board paired with gourmet chocolates. Oakwell Beer Spa blends two increasingly popular experiences: wellness and craft beer culture. Guests begin in Oakwell’s taproom, which features rotating selections of craft beer, wine, cider and non-alcoholic beverages, before moving into private spa suites designed for both relaxation and social connection. The hydrotherapy baths are infused with hops, barley and seasonal herbs — not fermented beer — and are designed to promote relaxation while nourishing skin and hair. The spa’s infrared saunas and zero gravity massage experiences further tap into growing consumer demand for self-guided wellness modalities that don’t require interactions with human therapists. According to the International Spa Association, men now represent nearly half of all spa guests in the United States, reflecting a broader cultural shift in how men approach wellness and self-care. “Men are becoming far more open to wellness experiences, especially when they feel approachable and social,” said Jessica Zouaoui, co-founder of Oakwell Beer Spa. “The beer element removes a lot of the intimidation people associate with traditional spas. It feels relaxed, welcoming and fun.” Oakwell’s Father’s Day Reset package also reflects another growing consumer trend: experiential gifting. The concept appears to resonate with guests. Online reviews frequently describe Oakwell as a “fun date,” “extremely relaxing,” and “a unique experience,” with many guests highlighting the combination of private spa suites, sauna experiences and craft beer service. “Some dads want a steak dinner. Some want golf,” Jessica added. “Others just want 90 uninterrupted minutes where nobody asks them to fix anything.” For those who can’t make it that weekend or who are outside of Colorado, Oakwell Beer Spa offers a line of beer-infused bath and body products (visit oakwellcosmetics.com) so you can create a spa experience at home. And if you’re looking for Oakwell Beer Spa locations, Oakwell Beer Spa has received recognition from USA Today’s Best-of ranking as one of the nation’s best spas, named by TIME’s list of the World’s Greatest Places, and honored by Entrepreneur as one of America’s Best Mom & Pop Shops. ## Entities - Franchising.com (publication) - Beauty & Wellness (sector) - Entrepreneur (publication) - USA TODAY (company) - father's day promotion (topic) - Oakwell Beer Spa (company) - Damien Zouaoui (person) - Jessica Zouaoui (person) - The Times (company) - wellness and self-care (topic) - International Spa Association (regulator) - craft beer culture (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260519_this_fathers_day_dad_gets_beer_a_spa_day_and_90_minutes_of_peace_and_quiet.html). Summarized by Burnaze (https://burnaze.com/article/56610278-0513-4bed-8778-51e3784bab38).