---
title: "Young Ones to Watch: Kristen Pike of Serendipity Labs, Inc."
url: https://burnaze.com/article/56a2fedc-9ecd-4e0f-ba17-6c0ba552a8b3
source: "1851 Franchise"
original_url: https://1851franchise.com/young-ones-to-watch-kristen-pike-of-serendipity-labs-inc-2704929
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Emerging brands"]
published: 2017-12-04T14:09:01.000Z
modified: 2026-11-01T02:34:45.164Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/61d884b4c6a8b12dd1c82dda71642efc4000.jpg
---

# Young Ones to Watch: Kristen Pike of Serendipity Labs, Inc.

**TL;DR:** Kristen Pike, CEO of Serendipity Labs, emphasizes the importance of franchising in providing individuals with a proven business model and support system. She shares her experiences and lessons learned in franchise development, highlighting the value of building strong relationships with clients.

*originally published in 1851 Franchise on 2017-12-04. [Read the original](https://1851franchise.com/young-ones-to-watch-kristen-pike-of-serendipity-labs-inc-2704929).*

## Story

**Kristen Pike, Director of Franchise Sales and Development for Serendipity Labs:** I was raised in a very business oriented family. The desire to grow and promote a brand was important in our household and those values have stayed with me throughout life. What drew me to franchising was being able to educate others who may be hesitant about owning a business.

Franchising allows individuals to invest in themselves, while capitalizing on a brand that’s already invented and tested the wheel. Franchising gives the franchisee a piece of mind knowing that they are backed by industry leaders who have done all the trial and error, and who have integrated what they’ve learned to be successful in development, operations, marketing & technology. As a franchisor, we provide guidance with financial models and are quick to resolve issues as they come in or before they happen.

I love that I get to work with entrepreneurs who want to be part of something bigger, and understand that partnering up with a solid franchise brand can be their ticket to major success.

**Pike:** Develop a strong relationship with all clients first. Whatever position you decide to take, you will more than likely be working with people. Building trust with whom you interact with is important in all aspects of life, and especially in business.

People appreciate you looking out for them and not only for your company. I will always be truthful with a client, even if that means we end up not closing a deal. One of the most powerful lessons I’ve learned in franchising is that everything is about timing.

The future is unknown, and clients are more inclined to go back and invest in brand where they had the strongest relationship with the people in the company.

**Pike:** You’re not going to win them all even if you have done everything right. Franchise Development is a roller coaster and I always blamed myself for losing a deal here or there. Sometimes every box is checked and you still fall short. Shake it off, go workout, eat a sandwich and move on to the next opportunity!

**Pike:** Do your due diligence, and don’t sign on with a franchise company just because it’s the “hottest brand* in the market.” You’re investing in the people more than anything, and you need a team who will invest in you. Find a franchise that treats it’s 1-location owner the same as their 20-location owner. Ask lots of questions. Sign on with a brand who will constantly educate and push you to reach personal and financial success.

**Pike:** I am a singer/songwriter by trade and I’m lucky that I live in Music City where I can get in a jam session occasionally. Aside from music, I love spending time with my husband, Jonathan (we’re newlyweds), and our adorable lab/beagle mix, Delilah. We love to travel and are huge foodies, but I can’t help but admit that I also “work” in my spare time as well. It’s not hard to do when I get to be part of a brand that I truly believe in.

## Entities

- 1851 Franchise (publication)
- franchise development (topic)
- Business Services (sector)
- business model (topic)
- support system (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/young-ones-to-watch-kristen-pike-of-serendipity-labs-inc-2704929). Summarized by Burnaze (https://burnaze.com/article/56a2fedc-9ecd-4e0f-ba17-6c0ba552a8b3).