---
title: "Potbelly Shakes Up Summer with Cookie Butter Shake and Half-Price Shake Weekends"
url: https://burnaze.com/article/57041b9f-9506-47ba-bbc6-63613328a0d1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230621_potbelly_shakes_up_summer_with_cookie_butter_shake_and_halfprice_shake_week.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2023-06-21T12:00:00.000Z
modified: 2026-10-31T20:08:42.236Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Shakes Up Summer with Cookie Butter Shake and Half-Price Shake Weekends

**TL;DR:** Potbelly introduces a Cookie Butter Shake and offers half-price shakes to loyalty program members on weekends. The promotion runs from June 23 to July 30 for Potbelly Perks members who order an entrée.

*originally published in Franchising.com on 2023-06-21. [Read the original](https://www.franchising.com/news/20230621_potbelly_shakes_up_summer_with_cookie_butter_shake_and_halfprice_shake_week.html).*

## Story

Offered while supplies last, Potbelly is hand-dipping its second seasonal shake of the year - the Cookie Butter Shake. Fresh-baked cookie flavors blended with vanilla ice cream, hints of caramelized sugar and cinnamon are hand-dipped to order.

And, the summer fun doesn’t stop there. From June 23 – July 30, Potbelly Perks members can enjoy half-price shakes every weekend with an entrée order (one shake discounted per entrée/check and no limit to total redemptions during the promo days). The half-price shake promotion runs Fridays beginning at 5 p.m. through close on Sundays. Perks members can order online through Potbelly.com, the Potbelly App or in-shop with a Perks scan.

“We’re turning this summer into a celebration of shakes,” said David Daniels, chief marketing officer at Potbelly. “Our mission is to delight our fans by introducing delectable treats like our Cookie Butter Shake and making it effortless for our Perks members to explore our entire shake lineup. It's an amazing opportunity, and we invite our devoted fans to seize the chance to indulge in a variety of flavors before the sun sets on the season."

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with 400 company-owned shops in the United States.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- loyalty program (topic)
- seasonal menu (topic)
- Potbelly (company)
- promotions (topic)
- David Daniels (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230621_potbelly_shakes_up_summer_with_cookie_butter_shake_and_halfprice_shake_week.html). Summarized by Burnaze (https://burnaze.com/article/57041b9f-9506-47ba-bbc6-63613328a0d1).