---
title: "FastCasual: Peet's Coffee increases loyalty members by 350%"
url: https://burnaze.com/article/570aa93f-5020-41cb-8fc0-4015be6022af
source: "1851 Franchise"
original_url: https://1851franchise.com/fastcasual-peets-coffee-increases-loyalty-members-by-350-2706627
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Technology","Marketing"]
published: 2018-05-24T21:16:49.000Z
modified: 2026-11-01T02:34:22.567Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/07fe9dda783262699caefe586d3f11ea491.jpg
---

# FastCasual: Peet's Coffee increases loyalty members by 350%

**TL;DR:** Peet's Coffee saw a 350% increase in loyalty members after partnering with Paytronix to enhance its loyalty app. The coffee brand can now notice purchasing trends and target campaigns based on customer behavior.

*originally published in 1851 Franchise on 2018-05-24. [Read the original](https://1851franchise.com/fastcasual-peets-coffee-increases-loyalty-members-by-350-2706627).*

## Story

Loyalty programs continue to be an important digital initiative for franchisees looking to incentivize repeat customers. According to FastCasual, Peet's Coffee recognized the pitfalls of their loyalty app, with it often crashing and being unreliable which left customers frustrated and unable to make purchases. The coffee brand partnered with Paytronix in order to enhance the app and create a more seamless customer experience.

The coffee brand saw a 350 percent increase in users over just 6 months. Users are now able to check in and pay in just seconds. Peet's is now able to notice purchasing trends and capitalize of these from a marketing perspective.

"We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior," Lisa Regelman, director of loyalty at Peet's Coffee, said in the release.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- loyalty program (topic)
- customer experience (topic)
- Paytronix (company)
- Peet's Coffee (company)
- app enhancement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fastcasual-peets-coffee-increases-loyalty-members-by-350-2706627). Summarized by Burnaze (https://burnaze.com/article/570aa93f-5020-41cb-8fc0-4015be6022af).