---
title: "Barrio Burrito Bar Unveils New Branding With the Opening of Its Latest Franchise in Murfreesboro, Tennessee"
url: https://burnaze.com/article/57405179-428f-46d0-a905-1f2bff8f94f5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250114_barrio_burrito_bar_unveils_new_branding_with_the_opening_of_its_latest_fran.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Development & multi-unit"]
published: 2025-01-14T12:00:00.000Z
modified: 2026-11-01T22:32:36.305Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Barrio Burrito Bar Unveils New Branding With the Opening of Its Latest Franchise in Murfreesboro, Tennessee

**TL;DR:** Barrio Burrito Bar has unveiled its new branding with the opening of its latest franchise in Murfreesboro, Tennessee. The brand, formerly known as BURRITOBAR, underwent a significant transformation in 2024 to emerge as Barrio Burrito Bar.

*originally published in Franchising.com on 2025-01-14. [Read the original](https://www.franchising.com/news/20250114_barrio_burrito_bar_unveils_new_branding_with_the_opening_of_its_latest_fran.html).*

## Story

Toronto, Ontario – BurritoBar, USA Inc. is thrilled to announce the opening of its latest franchise in Murfreesboro, TN. The opening in December 2024, marks the debut of Barrio Burrito Bar’s dynamic new branding and modern dining experience, offering guests a vibrant atmosphere paired with fresh, high-quality Tex-Mex cuisine.

Originally introduced to the U.S. in 2020 as BURRITOBAR, the brand underwent a significant transformation in 2024, emerging as Barrio Burrito Bar.

This rebranding highlights a fresh, memorable identity that resonates with customers while emphasizing the brand’s commitment to innovation and quality. Colette MacLean, VP of Marketing, shared her enthusiasm for the redesign: “This transformation represents a milestone for our brand. Barrio Burrito Bar’s new identity reflects our dedication to providing a modern and engaging dining experience.

The feedback from our customers has been overwhelmingly positive, and we are excited about the journey ahead.”

The Murfreesboro location exemplifies the brand’s dedication to culinary excellence. Guests can enjoy an extensive menu of customizable options, featuring over three million flavor combinations. From signature burritos and tacos to unique dishes exclusive to the franchise, every item is crafted with fresh, high-quality ingredients to ensure a satisfying dining experience.

Established in 2005 in Toronto, barBURRITO has earned a reputation for delivering fresh, made-to-order Tex-Mex in a quick-service format.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise expansion (topic)
- Murfreesboro (location)
- brand rebranding (topic)
- Barrio Burrito Bar (company)
- tex-mex cuisine (topic)
- quick service format (topic)
- Toronto, Ontario (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250114_barrio_burrito_bar_unveils_new_branding_with_the_opening_of_its_latest_fran.html). Summarized by Burnaze (https://burnaze.com/article/57405179-428f-46d0-a905-1f2bff8f94f5).