---
title: "The Better Homes and Gardens Real Estate Brand Continues to Expand in the Volunteer State"
url: https://burnaze.com/article/579b434a-e7b0-467b-96fd-bb1371870181
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251211_the_better_homes_and_gardens_real_estate_brand_continues_to_expand_in_the_v.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2025-12-11T12:00:00.000Z
modified: 2026-10-31T20:08:53.244Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# The Better Homes and Gardens Real Estate Brand Continues to Expand in the Volunteer State

**TL;DR:** Better Homes and Gardens Real Estate expands in Tennessee with Town & Lake Realty, now doing business as Better Homes and Gardens Real Estate Town & Lake. The firm's leadership team consists of Gina Butler and Jennifer Hannah, who bring a combined three decades of Tennessee real estate experience.

*originally published in Franchising.com on 2025-12-11. [Read the original](https://www.franchising.com/news/20251211_the_better_homes_and_gardens_real_estate_brand_continues_to_expand_in_the_v.html).*

## Story

The firm, now doing business as Better Homes and Gardens Real Estate Town & Lake, is known for its ability to blend small-town values with modern marketing and innovation. With a focus on collaboration and community commitment, the firm consistently delivers high-quality results across all residential transactions, particularly relating to waterfront properties, which are a staple in the Center Hill Lake area. The firm’s blend of knowledgeable professionals helps them provide guidance to clients not only on the intricacies of the transaction, but also on the zoning, development, and septic regulations unique to their nearby rural lake market.

The firm’s leadership team consists of Gina Butler and Jennifer Hannah, both broker/owners who bring a combined three decades of Tennessee real estate experience and deep local expertise. With nearly two decades of real estate experience, Butler has built a solid foundation of clients thanks to her person-first mindset, attention to detail, and consistent professionalism. With CPM and ARM Management Professional Designations, Butler is also an experienced property manager, which further helped her build a diverse book of business.

Hannah’s passion lies in the sales and marketing side of the business. As a self-taught marketing professional, a licensed principal auctioneer, and a 10-year real estate veteran, she perfectly complements Butler’s leadership style.

In addition to having access to the Better Homes and Gardens® Real Estate brand’s enhanced marketing assets, Hannah and Butler both looked to pursue future growth opportunities and to help keep their firm up to speed with the evolving real estate landscape. With access to the brand’s enhanced technology stack, the duo can spend less time trying to modernize their services and more time providing mentoring to new agents and focusing on maintaining meaningful relationships.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- brand expansion (topic)
- Real Estate (sector)
- Tennessee (location)
- real estate (topic)
- Better Homes and Gardens Real Estate LLC (company)
- marketing innovation (topic)
- Town & Lake Realty (company)
- Gina Butler (person)
- Jennifer Hannah (person)
- Better Homes and Gardens Real Estate LLC acquisition of Town & Lake Realty (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20251211_the_better_homes_and_gardens_real_estate_brand_continues_to_expand_in_the_v.html). Summarized by Burnaze (https://burnaze.com/article/579b434a-e7b0-467b-96fd-bb1371870181).