---
title: "Keyrenter’s CEO Shares Lessons Learned From His Personal Health Crisis With The Wall Street Journal"
url: https://burnaze.com/article/57f3d9e8-5a3b-425d-8c02-03510557c28e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200601_keyrenterrsquos_ceo_shares_lessons_learned_from_hi.html
category: "Home Services"
industry: "Home Services"
topics: ["People"]
published: 2020-06-01T12:00:00.000Z
modified: 2026-11-01T02:35:12.807Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# Keyrenter’s CEO Shares Lessons Learned From His Personal Health Crisis With The Wall Street Journal

**TL;DR:** Keyrenter's CEO Aaron Marshall shared lessons learned from his personal health crisis with The Wall Street Journal, discussing his cancer diagnosis and leading Keyrenter during the coronavirus pandemic. Keyrenter plans to expand to 130 franchise partners through 2022, representing a 200% increase in franchise partners over the next three years.

*originally published in Franchising.com on 2020-06-01. [Read the original](https://www.franchising.com/news/20200601_keyrenterrsquos_ceo_shares_lessons_learned_from_hi.html).*

## Story

John D. Stoll, The Wall Street Journal’s business columnist, interviewed Marshall about his cancer diagnosis and leading Keyrenter during the coronavirus pandemic. During the interview, Marshall said he sat down with his staff just a few weeks after receiving his diagnosis because he didn’t want them to become worried or frustrated by a lack of transparency.

“I’m very open about my diagnosis and my treatment,” said Marshall. “I’ve also used this time to refocus my energies to become a better boss and to prioritize the issues that are most important. I give team members more autonomy to make business decisions. We’ve also hired management coaches to work with the staff. There are a lot of people counting on me right now, and it drives me to do everything I can to beat cancer and help Keyrenter meet our goals.”

Those goals include an aggressive three-year national franchise growth plan. Marshall’s team wants to expand to 130 franchise partners through 2022, representing more than a 200% increase in franchise partners over the next three years. Keyrenter expects to achieve $50 million in systemwide revenue by 2022.

Marshall has every intention of being around when Keyrenter meets those impressive milestones. The 44-year-old husband and father of three revealed in the interview that his doctors are cautiously optimistic he may soon be cured.

“After months of chemotherapy, surgery, alternative treatments to boost my immune system, and even a strict raw vegan diet - I’m hopeful for the future,” said Marshall.

Keyrenter Property Management, based in Midvale, Utah, is the nation’s leading residential property management franchise. Founded in 2007, Keyrenter began franchising in 2014 to help aspiring business owners and real estate brokers capitalize on the more than 43 million households occupied by renters throughout the United States.

Keyrenter has quickly grown to 42 territories across 19 states. Thousands of client investors work with Keyrenter franchise partners from coast to coast to manage tens of thousands of properties in their portfolios. As the ratio of renters to buyers continues to rise, Keyrenter plans to expand to 68 or more locations by December 31, 2020.

Defined by its core values, Keyrenter is a household name known for its outstanding reputation and ongoing community service efforts powered by Keyrenter Cares. Frequently recognized as one of the “Best Places to Work,” Keyrenter attracts top talent at the national and local level to make sure all customers receive elite customer service.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Home Services (sector)
- leadership (topic)
- Keyrenter Property Management (company)
- expansion plan (topic)
- Keyrenter (company)
- health crisis (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200601_keyrenterrsquos_ceo_shares_lessons_learned_from_hi.html). Summarized by Burnaze (https://burnaze.com/article/57f3d9e8-5a3b-425d-8c02-03510557c28e).