---
title: "Wetzel's Pretzels Hopes to Grow in Seattle"
url: https://burnaze.com/article/580be141-11be-417a-a4da-714985d71583
source: "1851 Franchise"
original_url: https://1851franchise.com/wetzels-pretzels-hopes-to-grow-in-seattle-2707328
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2018-07-31T22:17:27.000Z
modified: 2026-11-01T01:43:31.410Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2ea14f29c77180522fefe851d8a1036c2110.jpg
---

# Wetzel's Pretzels Hopes to Grow in Seattle

**TL;DR:** Wetzel's Pretzels is targeting the Seattle area for expansion, focusing on key locations such as Pacific Place and Bellevue Square. The brand aims to partner with operators to bring the brand to life throughout the region.

*originally published in 1851 Franchise on 2018-07-31. [Read the original](https://1851franchise.com/wetzels-pretzels-hopes-to-grow-in-seattle-2707328).*

## Story

According to a recent article in QSR Magazine , the brand is focusing efforts on buildings its presence in the Seattle area. Specific target locations include Pacific Place, North Bend Premium Outlets, University Village, Bellevue Square and Redmond Town Center.

“This brand is positioned for immediate and long-term growth thanks to operational simplicity, unit size flexibility and the corporate team’s core focus on franchisee profitability. We believe there is tremendous opportunity across the Seattle area, and look forward to partnering with operators to bring this beloved West Coast brand to life throughout the region,” said president Jennifer Schuler.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Wetzel's Pretzels (company)
- Seattle (location)
- regional growth (topic)
- Jennifer Schuler (person)
- franchisee profitability (topic)
- Pacific Place (location)
- Bellevue Square (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wetzels-pretzels-hopes-to-grow-in-seattle-2707328). Summarized by Burnaze (https://burnaze.com/article/580be141-11be-417a-a4da-714985d71583).