---
title: "Edible® Dips Into Provo, Utah With New Store Opening"
url: https://burnaze.com/article/585833c1-ef08-4de8-97b8-13192904b43a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210519_edible_dips_into_provo_utah_with_new_store_opening.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2021-05-19T12:00:00.000Z
modified: 2026-11-01T22:33:15.541Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Edible® Dips Into Provo, Utah With New Store Opening

**TL;DR:** Edible opened a new store in Provo, Utah on May 17, featuring its new prototype design and offering a variety of gifts and treats. The store created between five to ten new jobs in the community and offers sustainable careers for locals.

*originally published in Franchising.com on 2021-05-19. [Read the original](https://www.franchising.com/news/20210519_edible_dips_into_provo_utah_with_new_store_opening.html).*

## Story

PROVO, Utah - Edible® opened its new store in Provo on May 17. Located at 225 N University Parkway #27, the store provides guests with a wide variety of classic gifts and treats, bringing a smile to locals of the Happy Valley.

The Provo store features Edible’s® new prototype design, which modernizes guests’ experiences and cultivates an atmosphere that brings the iconic arrangement process to life. In addition, a selection of new grab-and-go items is available for sale, allowing fans of the brand to enjoy Edible’s® signature chocolate dipped delights while out and about.

“We are committed to growing Edible® strategically, especially in markets that are eager to embrace our concept and enjoy all of the delicious treats that have made the brand a household name. With this new store opening, Edible® offers the Provo community a new way to interact with the brand’s gift crafting process creating an experience unlike any other,” said Patricia Perry, Vice President of Franchise Development for Edible®. “Our team is confident that our entrance into Provo market will be extremely fruitful for the brand and we are delighted to share not only a new prototype but also some delicious new products with the local fans.”

Edible® continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s® insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s® ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests.

Not only does the Provo store feature Edible’s® frequent menu innovation, most recently with the introduction of cupcakes to the Edible Bakeshop™, but it has also created between five to ten new jobs within the community offering sustainable careers for those in the area. Edible® treats as well as the brand’s classic delights are available for locals to sink their teeth into through delivery, online ordering, in-store pickup and walk-in services.

The Provo Edible® store is open from 9 a.m. to 5 p.m. Monday through Saturday.

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Retail (sector)
- store opening (topic)
- job creation (topic)
- retail experience (topic)
- Provo (location)
- new prototype (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210519_edible_dips_into_provo_utah_with_new_store_opening.html). Summarized by Burnaze (https://burnaze.com/article/585833c1-ef08-4de8-97b8-13192904b43a).