---
title: "The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm"
url: https://burnaze.com/article/589728f3-dda6-408b-b8c6-5eacc66ac152
source: "Athletech News"
original_url: https://athletechnews.com/amenity-collective-taps-danny-dulkin-to-run-new-livunltd-consulting-arm/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
published: 2026-01-12T19:41:11.000Z
modified: 2026-10-31T16:31:21.818Z
image: https://athletechnews.com/wp-content/uploads/2026/01/Danny-Dulkin-Headshot-2.webp
---

# The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm

**TL;DR:** The Amenity Collective has launched LIVunLtd Consulting, a new advisory division to work with owners and developers at the earliest stages of planning fitness, wellness and aquatics projects. Danny Dulkin has been appointed as president of consulting and development to lead the new division.

*By Courtney Rehfeldt, originally published in Athletech News on 2026-01-12. [Read the original](https://athletechnews.com/amenity-collective-taps-danny-dulkin-to-run-new-livunltd-consulting-arm/).*

## Story

The North America-based fitness, wellness and aquatics provider has announced the launch of LIVunLtd Consulting, a new advisory division created to work with owners and developers at the earliest stages of planning fitness, wellness and aquatics projects, long before concrete is poured or equipment is ordered.

The move comes as operators are increasingly looking to bake performance into projects from day one rather than retrofitting spaces after opening and as wellness real estate continues its steady rise.

LIVunLtd Consulting will operate under the company’s LIVunLtd brand platform and focus on early-stage strategy for multifamily, hospitality, corporate, municipal, campus and private club developments.

To lead the new division, the company has tapped former Arch Amenities Group vice president Danny Dulkin as president of consulting and development, overseeing LIVunLtd Consulting’s rollout across North America.

“Our goal is to build a world-class consulting business that strengthens the entire organization,” Dulkin said. “By engaging earlier and aligning strategy, planning and execution, we will help our clients move forward with confidence while creating clearer pathways to the full capabilities of The Amenity Collective and its brands.”

Dulkin joins the role alongside two additional appointments. David Bernstein will serve as vice president of consulting and development, overseeing advisory work for both nonprofit and commercial facilities. Chris Provost, an architect, steps in as director of design and development, leading project delivery across consulting engagements.

“Clients are looking for partners who can help them make strategic decisions early and then stand behind those decisions through delivery,” LIVunLtd CEO Lisa Kendall said. “LIVunLtd Consulting meets that need by combining deep consulting expertise with direct access to operational and execution capabilities that drive long-term performance. Danny and his team are exceptionally well-positioned to help our clients achieve better outcomes by connecting strategy to action across North America.”

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- executive appointments (topic)
- wellness real estate (topic)
- The Amenity Collective (company)
- LIVunLtd Consulting (company)
- LIVunLtd (company)
- Danny Dulkin (person)
- David Bernstein (person)
- Chris Provost (person)
- Lisa Kendall (person)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/amenity-collective-taps-danny-dulkin-to-run-new-livunltd-consulting-arm/). Summarized by Burnaze (https://burnaze.com/article/589728f3-dda6-408b-b8c6-5eacc66ac152).