---
title: "Pancheros Celebrates 28th Birthday With $2.80 Burritos"
url: https://burnaze.com/article/58c2d5df-9369-493f-8970-abe91096b75f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200810_pancheros_celebrates_28th_birthday_with_280_burritos.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2020-08-10T12:00:00.000Z
modified: 2026-11-01T02:34:21.898Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Pancheros Celebrates 28th Birthday With $2.80 Burritos

**TL;DR:** Pancheros Mexican Grill celebrated its 28th birthday with a mobile app offer for loyalty members, giving them $2.80 burritos. The brand has grown to 69 restaurants since its founding in 1992 by Rodney Anderson.

*originally published in Franchising.com on 2020-08-10. [Read the original](https://www.franchising.com/news/20200810_pancheros_celebrates_28th_birthday_with_280_burritos.html).*

## Story

“For nearly three decades, Pancheros fans have continued to support our goal of providing a quality Mexican-inspired option in communities across the country,” said Rodney Anderson, president and founder of Pancheros. “This promotion is a way to show our appreciation, and we’re bringing it back to where it all started – the burrito!”

Beginning on Friday, August 14, through the 21st, new and existing loyalty users will have the opportunity to get their favorite better-built burrito for just $2.80. This one-time offer is exclusive to rewards members, and can be redeemed through the Pancheros mobile app.

The beginning of Pancheros dates back to 1992 when Rodney Anderson opened the brand’s first restaurant in Iowa City, Iowa. Originally modeled after the Chicago taquerias that Anderson had visited often with his friends during his teenage years, the brand’s pursuit of constructing a better built burrito launched Pancheros into an evolution based on simplicity and fresh-pressed tortillas.

Since its humble beginnings, Pancheros has earned a loyal following for redefining the standards of modern burritos by using fresh-pressed tortillas and perfectly-mixed ingredients with the help of BOB the Tool, a unique plastic spatula used to carefully mix ingredients together to create the perfect taste in every bite.

Amid its popularity, the brand has successfully grown from its roots and today a robust franchising program has led to 69 restaurants, with more in development.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- loyalty program (topic)
- franchising growth (topic)
- Pancheros Mexican Grill (company)
- Rodney Anderson (person)
- Pancheros (company)
- birthday promotion (topic)
- Iowa City, Iowa (location)
- burrito pricing (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200810_pancheros_celebrates_28th_birthday_with_280_burritos.html). Summarized by Burnaze (https://burnaze.com/article/58c2d5df-9369-493f-8970-abe91096b75f).