---
title: "Adweek: Instagram to Translate Captions, Comments and Bios"
url: https://burnaze.com/article/58daf225-ac04-4483-8608-6cabcb0bab35
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-instagram-to-translate-captions-comments-and-bios-5038
category: "Technology"
topics: ["Technology"]
published: 2016-06-24T18:13:00.000Z
modified: 2026-11-01T02:36:14.209Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f7bcdba1056078e036fcce523a7396511570160624085610.jpeg
---

# Adweek: Instagram to Translate Captions, Comments and Bios

**TL;DR:** Instagram introduces a translation feature for captions, comments, and bios, allowing users to understand content in different languages. The feature will automatically translate text based on the original language and the user's language setting.

*originally published in 1851 Franchise on 2016-06-24. [Read the original](https://1851franchise.com/adweek-instagram-to-translate-captions-comments-and-bios-5038).*

## Story

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know what the local photographer had to say about it—only to see the caption was written in a foreign language and there's no copy-and-paste option to drop it all into Google Translate?

We've all been there. And now, Instagram is finally going to help us out.

Starting next month, the social media platform will begin offering translations for captions and comments for news feed posts written in other languages. The words will be translated automatically based on the original language and the language setting of the user reading it.

"In the coming month, you'll see a translation button on feed stories and profile bios written in languages different from your own," Instagram wrote in a caption to a photo. "The Instagram community has grown faster and become more global than we ever imagined. And we're excited that you'll soon be able to understand the full story of a moment, no matter what language you speak."

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- Google (company)
- social media (topic)
- Thailand (location)
- Iceland (location)
- language support (topic)
- Amazon (location)
- translation feature (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-instagram-to-translate-captions-comments-and-bios-5038). Summarized by Burnaze (https://burnaze.com/article/58daf225-ac04-4483-8608-6cabcb0bab35).