---
title: "Amid Hefty Declines, Grubhub Outlines a New Plan to Try and Stay Afloat"
url: https://burnaze.com/article/592d04f1-fef9-48d0-916c-4a4144ce05be
source: "1851 Franchise"
original_url: https://1851franchise.com/amid-hefty-declines-grubhub-outlines-a-new-plan-to-try-and-stay-afloat-2711462
category: "Restaurants"
industry: "Restaurants"
published: 2019-10-30T23:18:02.000Z
modified: 2026-11-01T01:35:10.583Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4d71003b59f8a88d1ce9919f893c12899924.jpg
---

# Amid Hefty Declines, Grubhub Outlines a New Plan to Try and Stay Afloat

**TL;DR:** Grubhub's stock prices decreased 43% after a disappointing third quarter, prompting the company to announce a new plan to attract new customers and expand its perks/loyalty programs. The plan includes listing non-partner restaurants on its platform to gain more customers.

*originally published in 1851 Franchise on 2019-10-30. [Read the original](https://1851franchise.com/amid-hefty-declines-grubhub-outlines-a-new-plan-to-try-and-stay-afloat-2711462).*

## Story

Between Grubhub, Uber Eats, DoorDash, Postmates, Seamless and more, third-party delivery companies face a lot of competition. While some companies are thriving, others are, well, sinking.

CNBC reported that Grubhub took a massive hit and its stock prices decreased 43%, after the company reported a “disappointing third quarter.”

As a result of this major loss, the brand announced a new plan to try to help it find its way back to the top. According to Nation’s Restaurant News (NRN) , Grubhub said it plans on being more aggressive in attracting new customers, as well as dissuading customers from using other delivery service platforms by expanding its perks/loyalty programs.

Additionally, Grubhub plans to pivot from its historic legal policy of never listing non-partner restaurants to including these non-partner options on its platform to try to gain more customers across the board .

That’s a bold strategy, Cotton! Let’s see if it pays off for them .

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- DoorDash (company)
- Uber Eats (company)
- Grubhub (company)
- Postmates (company)
- third-party delivery (topic)
- competition (topic)
- business strategy (topic)
- CNBC (regulator)
- stock prices (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/amid-hefty-declines-grubhub-outlines-a-new-plan-to-try-and-stay-afloat-2711462). Summarized by Burnaze (https://burnaze.com/article/592d04f1-fef9-48d0-916c-4a4144ce05be).