---
title: "Lemonade, Modern Market Eatery Merge to Form Modern Restaurant Concepts"
url: https://burnaze.com/article/5965da99-b0ed-4ced-b1bc-bc155a18fc3e
source: "1851 Franchise"
original_url: https://1851franchise.com/lemonade-modern-market-eatery-merge-to-form-modern-restaurant-concepts-2709244
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2019-02-21T15:10:01.000Z
modified: 2026-11-01T02:33:21.338Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9c5788b08748654747537a12b766449f2399.jpg
---

# Lemonade, Modern Market Eatery Merge to Form Modern Restaurant Concepts

**TL;DR:** Lemonade and Modern Market Eatery have merged to form Modern Restaurant Concepts, a health-focused fast-casual company with 58 restaurants in 10 markets. The merger was coordinated by private equity firm Butterfly to grow the national footprint of both brands through franchising and licensing.

*originally published in 1851 Franchise on 2019-02-21. [Read the original](https://1851franchise.com/lemonade-modern-market-eatery-merge-to-form-modern-restaurant-concepts-2709244).*

## Story

Health-focused fast-casual concepts Lemonade and Modern Market Eatery have joined forces under one roof to form Modern Restaurant Concepts, the brands announced Wednesday. Terms of the deal were not disclosed.

Per an article in Restaurant Hospitality, the merger was coordinated by Los Angeles-based private equity firm Butterfly, an investor in both brands, as a means to grow the national footprint of both brands through franchising and licensing. Each concept will remain a separate entity, QSR Magazine noted.

Between the two brands, Modern Restaurant Concepts now oversees 58 restaurants in 10 markets including Denver, Austin, Dallas, Phoenix, Los Angeles, San Francisco, San Diego and Washington, D.C.

“With Lemonade and Modern Market Eatery under one roof, we will have an offering that will thrive in more markets and nontraditional foodservice outlets across the U.S. than any comparable single-concept company,” Modern Restaurant Concepts chief development officer Jim Sullivan said in a statement. “We look forward to partnering with franchisees and landlords across the country to bring these great concepts to their markets and customers.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchising (topic)
- private equity (topic)
- fast casual (topic)
- Modern Market Eatery (company)
- Jim Sullivan (person)
- Modern Restaurant Concepts (company)
- brand merger (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/lemonade-modern-market-eatery-merge-to-form-modern-restaurant-concepts-2709244). Summarized by Burnaze (https://burnaze.com/article/5965da99-b0ed-4ced-b1bc-bc155a18fc3e).