---
title: "Big Whiskey’s Announces New Bracket Busters Challenge and Promotion"
url: https://burnaze.com/article/59bddeda-e75a-41e6-ab02-e910aa14743a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240318_big_whiskeys_announces_new_bracket_busters_challenge_and_promotion.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2024-03-18T12:00:00.000Z
modified: 2026-11-01T22:32:41.697Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Big Whiskey’s Announces New Bracket Busters Challenge and Promotion

**TL;DR:** Big Whiskey's has launched its Bracket Busters challenge for another year with new branding, promotions, and prizes. The challenge includes special to-go order discounts, a .99 cent wing promotion, and other deals to drive sales and customer excitement.

*originally published in Franchising.com on 2024-03-18. [Read the original](https://www.franchising.com/news/20240318_big_whiskeys_announces_new_bracket_busters_challenge_and_promotion.html).*

## Story

Springfield MO - Big Whiskey’s Bracket Busters challenge is back in business for another year! For many restaurants, March is a busy time when guests have countless choices of where to watch the big games and have a great time. So, Big Whiskey’s has decided to launch their Bracket Busters challenge for another year with new branding, promotions and prizes. Last year, the Bracket Busters challenge drove high brand loyalty and helped bring attention to the Big Whiskey’s brand. This year, Big Whiskey’s plans to elevate that.

“The Bracket Busters challenge was extremely popular last year, and we can anticipate growth in the number of customers competing this year. We plan to add additional tactics and promotions to increase sales, store visits, and excitement for customers,” said Big Whiskey’s co-owner Paul Sundy.

To bring excitement and interest to the Bracket Busters challenge, Big Whiskey’s has utilized a similar execution style as a typical tournament bracket challenge. The challenge will reward winners nationally and by individual store. Additionally, Big Whiskey’s has designed fresh creative for this promotion that will be carried through all creative materials, including new branded promotions.

Customers can enjoy special to-go order discounts with Big Whiskey’s Out of Bounds Deals, discounted appetizers in Full Court Press deals, a .99 cent wing promotion during game time, $2 draught beer specials with the Shoot for Two promotion, and customers will even earn a free order of fries just for submitting their bracket.

The fun, engaging, and rewarding Bracket Busters challenge creates an opportunity for Big Whiskey’s to offer great deals for customers during games, along with a wide variety of food and drinks that is sure to satisfy the whole team.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- qsr (topic)
- brand loyalty (topic)
- promotion (topic)
- Big Whiskey's (company)
- Paul Sundy (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240318_big_whiskeys_announces_new_bracket_busters_challenge_and_promotion.html). Summarized by Burnaze (https://burnaze.com/article/59bddeda-e75a-41e6-ab02-e910aa14743a).