---
title: "GF podcast: Steve Holloway of IWG"
url: https://burnaze.com/article/5a2a3f8e-971e-4763-bd98-5e24884781a7
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-steve-holloway-of-iwg
author: "Amanda Peters"
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2021-08-13T09:20:00.000Z
modified: 2026-11-01T22:32:58.457Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Steve Holloway of IWG

**TL;DR:** The Global Franchise Podcast features Steve Holloway, global franchise development director of IWG, discussing the pandemic's impact on flexible workspaces. The podcast explores trends and investment opportunities in the franchise industry.

*By Amanda Peters, originally published in Global Franchise on 2021-08-13. [Read the original](https://www.global-franchise.com/news/gf-podcast-steve-holloway-of-iwg).*

## Story

The global franchise development director delves into how the pandemic has accelerated flexible workspace’s explosive growth

The global franchise development director delves into how the pandemic has accelerated flexible workspace’s explosive growth.

The world of flexible workspaces is one that we’ve covered previously on the Global Franchise Podcast , but it warrants a return visit considering the immense interest that franchisees are taking in this explosively popular sector.

As the dust begins to settle on the global pandemic, remote working finds itself at the top of many employees’ wish lists. It’s a good thing, then, that international franchisors such as IWG are there to fill this increasingly competitive gap in the market.

On this episode of the podcast, we speak with Steve Holloway, global franchise development director for IWG, about how the previous year has impacted the flexible workspace landscape. Will it be a consistent rise to further success, or have particular adaptations had to be made to accommodate a brand-new kind of client? Tune in to find out!

## Entities

- Business Services (sector)
- Global Franchise (publication)
- international expansion (topic)
- franchise investment (topic)
- James Fell (person)
- Amanda Peters (person)
- industry trends (topic)
- flexible workspace (topic)
- IWG (company)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-steve-holloway-of-iwg). Summarized by Burnaze (https://burnaze.com/article/5a2a3f8e-971e-4763-bd98-5e24884781a7).