---
title: "Caribou Coffee Brings Coffeehouse Experience to Florida"
url: https://burnaze.com/article/5a7de607-a96f-414c-8a97-ab655b42f95c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231207_caribou_coffee_brings_coffeehouse_experience_to_florida.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2023-12-07T12:00:00.000Z
modified: 2026-10-31T20:05:28.456Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Caribou Coffee Brings Coffeehouse Experience to Florida

**TL;DR:** Caribou Coffee has opened its first location in Florida, in St. Petersburg, as part of a multi-unit franchise agreement with Wake Up 727. The brand has also signed development agreements with Covelli Family Partnership and Covelli Enterprises to expand across the state.

*originally published in Franchising.com on 2023-12-07. [Read the original](https://www.franchising.com/news/20231207_caribou_coffee_brings_coffeehouse_experience_to_florida.html).*

## Story

"I fell in love with Caribou Coffee as a guest many years ago and am thrilled to bring such a beloved brand to the St. Petersburg area and beyond,” says Michelle Mathis, CEO of Wake Up 727.

In addition to the multi-unit franchise agreement Caribou Coffee has with Wake Up 727, the brand signed development agreements with Kevin Ricci, owner of Covelli Family Partnership, and Sam Covelli, CEO of Covelli Enterprises – to deepen the brand’s roots throughout Florida. Earlier this year, Caribou Coffee announced the signing of several multi-unit development agreements to franchise more new locations across the U.S.

The new location in St. Petersburg is a full-service coffeehouse with both indoor and outdoor dining spaces. The space features comfortable seating and coastal-inspired designs. Located at 701 Central Ave., St. Petersburg, FL 33701, the coffeehouse is open daily from 7 a.m. to 6 p.m.

Guests can enjoy handcrafted drinks using real ingredients, like real chocolate chips and caramel sauce. They will taste the difference in the signature Mochas, crafted with real chocolate chips melted into steamed milk and espresso; or in the whipped cream that tops the brand's signature Caribou Cooler® blended beverages. Caribou also offers alternatives for non-coffee drinkers, including teas and Caribou BOUsted™ beverages made with caffeine from coffee plus guarana and ginseng.

Additionally, guests can find delicious offerings from Caribou’s food menu, including a variety of high-quality breakfast sandwiches including gluten free and vegan options, baked goods and snacks.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchise agreement (topic)
- multi-unit development (topic)
- coffee shop (topic)
- Caribou Coffee (company)
- St. Petersburg (location)
- Covelli Enterprises (company)
- Wake Up 727 (company)
- Michelle Mathis (person)
- Kevin Ricci (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20231207_caribou_coffee_brings_coffeehouse_experience_to_florida.html). Summarized by Burnaze (https://burnaze.com/article/5a7de607-a96f-414c-8a97-ab655b42f95c).