---
title: "Workout Anytime Names Tim Hicks as Vice President of Franchise Development"
url: https://burnaze.com/article/5a8a7ed0-4944-48ab-a1a8-2f952bf5cf2c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260203_workout_anytime_names_tim_hicks_as_vice_president_of_franchise_development.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Development & multi-unit","People"]
published: 2026-02-03T12:00:00.000Z
modified: 2026-10-31T16:48:33.122Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# Workout Anytime Names Tim Hicks as Vice President of Franchise Development

**TL;DR:** Workout Anytime has named Tim Hicks as Vice President of Franchise Development, where he will lead the brand's franchise development strategy. Hicks brings over 20 years of experience in franchise strategy, operations, and growth initiatives to the role.

*originally published in Franchising.com on 2026-02-03. [Read the original](https://www.franchising.com/news/20260203_workout_anytime_names_tim_hicks_as_vice_president_of_franchise_development.html).*

## Story

In this role, Hicks will lead Workout Anytime’s franchise development strategy, focusing on identifying the right franchise partners, strengthening real estate selection, and building systems designed to support scalable growth across new and existing markets.

- Hicks is an accomplished former franchisee and franchise executive with more than 20 years of experience leading franchise strategy, operations, and growth initiatives across multi-unit systems.

- Hicks brings a deep expertise in scaling franchise networks while strengthening operational consistency, franchisee support, and execution of systems – with prior focus areas including franchise business relations, field operations, and recruitment across well-known lifestyle and fitness-adjacent brands.

- He also brings experience working within investor-backed growth environments, collaborating with leadership teams to drive expansion, operational alignment, and long-term value creation at scale.

- After being a franchisee with other brands, Hicks brings his experience on both sides of franchise systems with plans to accelerate Workout Anytime’s franchise growth with renewed momentum.

“Workout Anytime sits at the intersection of what operators want and what investors value. It’s a straightforward model with strong margins, predictable execution, and real scalability.” said Hicks. “I feel fortunate to be a part of the team that can provide the opportunity to help align franchisee success with long-term platform growth.”

Looking ahead to 2026, Workout Anytime is entering its next chapter with new leadership rooted in franchisee experience at the helm. In April of 2025, the brand announced its largest franchisee Jerry Pugh as CEO, signaling the continued prioritization of the franchisee first mindset.

Together Pugh and Hicks share a unified vision for accelerating the Workout Anytime’s next phase of growth by thoughtfully expanding its network while continuing to prioritize support for existing franchisees. Their strategy centers on empowering current owners to scale through additional unit development and acquisitions, including converting non-Workout Anytime locations.

“Tim brings a rare combination of franchise sales, operations, and brand leadership experience,” said Pugh, CEO of Workout Anytime. “As we continue building for the future, his focus on authenticity, and franchisee success will be instrumental in shaping how we grow and who we grow with.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Fitness (sector)
- franchise development (topic)
- fitness industry (topic)
- executive appointment (topic)
- Workout Anytime (company)
- Jerry Pugh (person)
- Tim Hicks (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260203_workout_anytime_names_tim_hicks_as_vice_president_of_franchise_development.html). Summarized by Burnaze (https://burnaze.com/article/5a8a7ed0-4944-48ab-a1a8-2f952bf5cf2c).