---
title: "Proforma Expands Marketing Team to Support Growth Plan"
url: https://burnaze.com/article/5a9a0f97-03da-489e-b5f4-89604a03b471
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220311_proforma_expands_marketing_team_to_support_growth_plan.html
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Finance & M&A","Development & multi-unit","Marketing"]
published: 2022-03-11T12:00:00.000Z
modified: 2026-11-01T01:10:42.557Z
image: https://images.unsplash.com/photo-1551288049-bebda4e38f71?w=1600&q=80&auto=format&fit=crop
---

# Proforma Expands Marketing Team to Support Growth Plan

**TL;DR:** Proforma expanded its marketing team with 10 new hires to support its growth plan. The new hires will focus on marketing tools, technology, and e-commerce initiatives.

*originally published in Franchising.com on 2022-03-11. [Read the original](https://www.franchising.com/news/20220311_proforma_expands_marketing_team_to_support_growth_plan.html).*

## Story

This strategic move brings together our tenured team and new talent allowing us to focus on revolutionizing our world class marketing tools, proprietary technology and ecommerce initiatives,” explained Proforma CEO, Vera Muzzillo.

These new hires will play an integral role in supporting the marketing efforts of Proforma’s owner network.

“We have handpicked an elite creative team to support this goal,” added Proforma CMO, Billie Jo Mathusek.“The expanded team provides the capacity and perspective that will allow us to quickly evolve, make big decisions and drive change. I am excited to have this exceptional team help write the next phase of Proforma’s story.”

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Proforma (company)
- team expansion (topic)
- Vera Muzzillo (person)
- growth plan (topic)
- marketing tools (topic)
- e-commerce initiatives (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220311_proforma_expands_marketing_team_to_support_growth_plan.html). Summarized by Burnaze (https://burnaze.com/article/5a9a0f97-03da-489e-b5f4-89604a03b471).