---
title: "QSR Magazine: Sports Bar Goes Fast Casual"
url: https://burnaze.com/article/5a9ed9ab-05a3-42ad-8cd1-c59771a4c448
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-sports-bar-goes-fast-casual-1899
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2015-06-23T19:14:00.000Z
modified: 2026-11-01T12:24:04.710Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc8742.png
---

# QSR Magazine: Sports Bar Goes Fast Casual

**TL;DR:** Beef 'O' Brady's is entering the fast-casual market with Beef's Express, a new concept featuring an 8-seat bar and chicken wings. The first Beef's Express location is set to open in Lakeland, Fla. in mid-to-late August.

*originally published in 1851 Franchise on 2015-06-23. [Read the original](https://1851franchise.com/qsr-magazine-sports-bar-goes-fast-casual-1899).*

## Story

Beef ‘O’ Brady’s CEO Chris Elliott and longtime franchisees Joe Bullara and Don Bosko spoke with QSR Magazine to discuss the new concept and what it means for the ever-changing fast-casual industry.

According to Elliott, Beef’s Express will offer a few differentiating factors not seen in other fast-casual restaurants: namely, an 8-seat bar and the inclusion of chicken wings.

“We’re known for our wings, and no one else is really doing wings in a fast-casual format. So we’re basically taking the essence of what’s the best in Beef’s—what we know customers love most—and that’s what it’s going to be in fast casual,” Elliot told QSR.

The first Beef’s Express is set to open in Lakeland, Fla. in mid-to-late August, and will appeal to on-the-go Millennials who want a great meal quickly.

According to Bosko, “Millennials want to get in and out faster and still have a high-quality meal experience.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- QSR Magazine (publication)
- fast casual (topic)
- menu innovation (topic)
- Beef 'O' Brady's (company)
- Chris Elliott (person)
- Lakeland, Fla. (location)
- targeting millennials (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-sports-bar-goes-fast-casual-1899). Summarized by Burnaze (https://burnaze.com/article/5a9ed9ab-05a3-42ad-8cd1-c59771a4c448).