---
title: "Restaurant Business Features California Tortilla’s New ACE Model"
url: https://burnaze.com/article/5addabc2-16f5-4f60-bf36-3570201247c6
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-business-features-california-tortillas-new-ace-model-2711684
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2019-11-22T16:11:02.000Z
modified: 2026-11-01T02:31:17.555Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/369aec465887ea5218d56a9bbbef3b9a3245.jpg
---

# Restaurant Business Features California Tortilla’s New ACE Model

**TL;DR:** California Tortilla is implementing a new pay-last model, called the ACE model, in its upcoming locations, which allows customers to customize classic creations in a hybrid menu format. The model has seen a 20% increase in sales and average service times cut in half during testing.

*originally published in 1851 Franchise on 2019-11-22. [Read the original](https://1851franchise.com/restaurant-business-features-california-tortillas-new-ace-model-2711684).*

## Story

**According to Restaurant Business****, the fast-casual chain California Tortilla will be implementing an all-new pay-last model in its upcoming locations and give current franchisees the option to convert. After testing the new model on the Montclair State University campus in New Jersey, the Mexican restaurant saw a 20% increase in sales and average service times cut in half.**

**While the brand will keep most of its core items on the menu, the ACE model now gives customers the option to customize Cal Tort’s classic creations in a hybrid menu format.**

**“We’re not ditching what made us what we are today,” California Tortilla CEO Bob Phillips told Restaurant Business. “We’re known for curated menu items. We think offering both, the hybrid model, helps us maintain our identity and what we’re all about.”**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- Restaurant Business (publication)
- California Tortilla (company)
- hybrid model (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-business-features-california-tortillas-new-ace-model-2711684). Summarized by Burnaze (https://burnaze.com/article/5addabc2-16f5-4f60-bf36-3570201247c6).