---
title: "MOVES unveils HomewardVet pet care franchise"
url: https://burnaze.com/article/5b0b2a63-1f2e-4ef6-966e-8387c42f9722
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/moves-unveils-homewardvet-pet-care-franchise/
author: "Andrew Carlo"
category: "Pets"
industry: "Pets"
published: 2025-12-02T13:19:01.000Z
modified: 2026-11-01T01:01:51.624Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/05/Homeward-Vet-Logo-2.jpg
---

# MOVES unveils HomewardVet pet care franchise

**TL;DR:** MOVES, a pet health care company, has launched a new veterinary house call franchise called HomewardVet, offering in-home care with white glove service. The franchise model enables veterinarians to achieve professional independence with an investment as low as $30,000.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2025-12-02. [Read the original](https://franchisemagazineusa.com/moves-unveils-homewardvet-pet-care-franchise/).*

## Story

The veterinary house call franchise offers in-home care with white glove service.

Mobile Veterinary Specialists (MOVES), a family- and employee-owned pet health care company, has launched a new service aimed at franchisees.

MOVES has introduced HomewardVet, a national veterinary house call franchise. Services being offered by HomewardVet include wellness exams, vaccinations, puppy and kitten care, senior care, microchipping, sick visits, and end-of-life care.

Originally founded in 2018, MOVES currently provides a nationwide footprint of over 40 board-certified mobile veterinary surgeons, cardiologists, and internist. According to MOVES, many of its vets are now franchise owners.

“As the national leader in mobile specialty medicine, we’ve helped many veterinary specialists achieve career independence and freedom, leading to positive outcomes for patients, practices, and the veterinary specialist,” said David Hoe, founder and CEO of MOVES. “Recognizing a significant opportunity to support the organizational needs of current and future mobile general practitioners, we created the HomewardVet brand.”

Hoe said that, for an investment as low as $30,000, the franchise-only model will enable more veterinarians to “realize their dreams of professional independence, while benefiting from the organizational support of the MOVES network.”

HomewardVet said its plan includes providing “exceptional” concierge-level in-home veterinary care to discerning pet parents nationwide. What’s being called a “white-glove house call model” is designed to bridge the accessibility gap in veterinary care by offering comprehensive, life-long care at home.

MOVES noted that home visits are a convenient solution for busy pet parents, for pets with anxiety or behavior issues, for aging pet owners with reduced mobility who want the best for their pets.

“MOVES has flourished in large part because we have centered our work around values, prioritizing the personal well-being and professional fulfillment of our veterinary specialists,” said Dr. Ginger Templeton, COO of MOVES and former owner of a concierge house call practice. “We respect and elevate their knowledge and experience, while taking care of the many demands of running a mobile service. With this unique approach to veterinary medicine, MOVES specialists have discovered that it is possible to provide excellent veterinary care while enjoying a life outside of work.”

“We look forward to extending our guidance and expertise beyond the specialty space in order to help even more dedicated veterinarians achieve autonomy and balance, all within the supportive and collaborative HomewardVet community,” Templeton said.

## Entities

- Franchise Magazine USA (publication)
- Pets (sector)
- Andrew Carlo (person)
- franchise launch (topic)
- veterinary care (topic)
- pet health (topic)
- Move (company)
- HomewardVet (company)
- David Hoe (person)
- Dr. Ginger Templeton (person)
- house call service (topic)

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Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/moves-unveils-homewardvet-pet-care-franchise/). Summarized by Burnaze (https://burnaze.com/article/5b0b2a63-1f2e-4ef6-966e-8387c42f9722).