---
title: "Wetzel’s Pretzels Twists into University Park Mall in Indiana"
url: https://burnaze.com/article/5b18ed1d-6222-475e-ac1e-626cd406ad34
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260520_wetzels_pretzels_twists_into_university_park_mall_in_indiana.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2026-05-20T12:00:00.000Z
modified: 2026-10-31T16:11:25.078Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Twists into University Park Mall in Indiana

**TL;DR:** Wetzel's Pretzels has opened a new bakery in Mishawaka, Indiana, inside the University Park Mall. The new location is part of the brand's expansion into high-traffic environments, bringing its freshly baked pretzels and signature drinks to the Northern Indiana community.

*originally published in Franchising.com on 2026-05-20. [Read the original](https://www.franchising.com/news/20260520_wetzels_pretzels_twists_into_university_park_mall_in_indiana.html).*

## Story

Known for its freshly baked pretzels, Wetzel’s Pretzels has opened a new bakery in Mishawaka, located inside the University Park Mall.

Joining Mishawaka’s premier shopping center, renowned for its premier dining and retail offerings, the new Wetzel’s Pretzels will add even more flavor with its craveable snacks and refreshing line of signature drinks. This new location is the result of the brand’s expansion into high-traffic environments, bringing the Northern Indiana community a perfect indulgence as they shop throughout the mall.

The team behind the store aims to build a strong, energetic environment that reflects the welcoming spirit of the Wetzel’s brand. They aim to create an environment where both team members and guests feel connected, from the first bite of a warm pretzel to opportunities for long-term career growth. This opening is a top-ranked store in the state.

“We are thrilled to continue to grow our brand’s presence in Indiana as we continue to bring our handheld happiness to the Midwest,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “Expanding into University Park Mall highlights the resilience and vibrancy of our brand. We’re confident this location will be a hit for mallgoers looking for a fresh, fast, and fun snack experience.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- new location (topic)
- brand growth (topic)
- Wetzel's Pretzels (company)
- Eric Weigel (person)
- mall location (topic)
- University Park Mall (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260520_wetzels_pretzels_twists_into_university_park_mall_in_indiana.html). Summarized by Burnaze (https://burnaze.com/article/5b18ed1d-6222-475e-ac1e-626cd406ad34).