--- title: "Consumer Marketing News, Views, and Reviews: April 2023" url: https://burnaze.com/article/5b2273ef-501f-42ea-a627-fd0a1228d851 source: "Franchising.com" original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_april_2023.html author: "Eddy Goldberg" category: "General" topics: ["Marketing"] published: 2023-04-11T08:00:00.000Z modified: 2026-10-31T20:06:20.245Z image: https://imgs.franchising.com/art/articles/7543_plate.jpg --- # Consumer Marketing News, Views, and Reviews: April 2023 **TL;DR:** The National Retail Federation projects solid retail sales growth for 2023, and the QSR category continues to recover in February. McDonald's has added geofencing to know when mobile order customers are 3 minutes away. *By Eddy Goldberg, originally published in Franchising.com on 2023-04-11. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_april_2023.html).* ## Story Welcome to the April edition of the Franchise Marketing & Leadership Report! Predictions for franchise marketing in a tumultuous global economy are all over the map. Regardless, you still can manage what goes on inside your four walls… or in your fleet of vans. If you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate 2023, please forward them our way! And now, the news… National Retail Federation Projects Solid Retail Sales Growth for 2023 QSR Category Continued To Recover in February Survey: Marketers Are Feeling the Impact of Inflation 4 Ways AI Is Changing Content Creation and Marketing Are ChatGPT’s New Plugins a Threat To Google Search? Study: Understanding the Current State of the Pipeline (Ascend2 & RevSure) Gartner: What the Best Digital Brands Do Differently—Optimize Your Digital Performance 10 Social Media Myths Hurting Your Business (Infographic) 14 Drive-Thru Ordering Mistakes Consumers Are Probably Making McDonald’s Adds Geofencing To Know When Mobile Order Customers Are 3 Minutes Away Ticket for Coffee Shop Frustration: Ordering Black Coffee 11 Digitally Native Retailers Are at Risk of Bankruptcy TikTok Fined $15.9 Million in the UK for Allowing Access to Underage Users Scam Alert: AI Tricksters Can Financially Destroy Your Business - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - General (sector) - McDonald's (company) - Eddy Goldberg (person) - franchise marketing (topic) - ChatGPT (company) - National Retail Federation (company) - Gartner (company) - ai marketing (topic) - qsr category (topic) - retail sales growth (topic) --- Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_april_2023.html). Summarized by Burnaze (https://burnaze.com/article/5b2273ef-501f-42ea-a627-fd0a1228d851).