---
title: "Jack in the Box Inc. Announces Katelyn Zborowski as Chief Marketing Officer"
url: https://burnaze.com/article/5b3be166-11e7-41ce-b92a-47485da65bf5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260330_jack_in_the_box_inc_announces_katelyn_zborowski_as_chief_marketing_officer.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2026-03-30T12:00:00.000Z
modified: 2026-10-31T16:29:23.374Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Jack in the Box Inc. Announces Katelyn Zborowski as Chief Marketing Officer

**TL;DR:** Jack in the Box Inc. has appointed Katelyn Zborowski as its new Chief Marketing Officer. Zborowski will lead the company's marketing strategy, focusing on driving demand and delivering profitable value.

*originally published in Franchising.com on 2026-03-30. [Read the original](https://www.franchising.com/news/20260330_jack_in_the_box_inc_announces_katelyn_zborowski_as_chief_marketing_officer.html).*

## Story

Jack in the Box Inc. (“Jack in the Box” or the “Company”), today announced that it has appointed Katelyn Zborowski as the Company’s new Chief Marketing Officer, effective today. Zborowski will lead the Company’s marketing strategy, with a focus on driving demand through innovation, delivering profitable value, and bringing Jack’s Way to life across the brand.

Zborowski is a consumer-led marketing executive with over 15 years of experience delivering category-defining innovation. She spent over a decade with Yum! Brands, most recently serving as Head of Brand Strategy and Marketing at Pizza Hut. Prior to Pizza Hut, Zborowski led global brand management and portfolio strategy as the Director of Brand Marketing at Taco Bell, where she drove sales growth through more than 40 innovative LTOs.

“We are thrilled to welcome Katelyn to Jack in the Box as we continue to strengthen our brand and improve how we show up for guests,” said Chief Executive Officer Lance Tucker. “Katelyn’s proven ability to translate deep consumer insights into relevant marketing that drives traffic and builds lasting brand connection will be pivotal to driving sustainable, long-term growth.”

“I’m excited to join Jack in the Box and lead the brand’s marketing strategy to drive sales and inspire brand loyalty,” said Zborowski. “I look forward to working with the Jack team to build on the brand’s strong foundation, deepen our connection with guests, and drive demand through bold, insight-led marketing.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- Taco Bell (company)
- executive appointment (topic)
- marketing strategy (topic)
- Pizza Hut (company)
- Yum Brands (company)
- Jack in the Box (company)
- brand management (topic)
- Lance Tucker (person)
- Katelyn Zborowski (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260330_jack_in_the_box_inc_announces_katelyn_zborowski_as_chief_marketing_officer.html). Summarized by Burnaze (https://burnaze.com/article/5b3be166-11e7-41ce-b92a-47485da65bf5).