---
title: "Monkee’s Franchising Celebrates 30 years of Fashion"
url: https://burnaze.com/article/5b4a68e7-b395-4e75-a742-69324d01f005
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250328_monkees_franchising_celebrates_30_years_of_fashion.html
category: "Retail"
industry: "Retail"
published: 2025-03-28T12:00:00.000Z
modified: 2026-10-31T17:58:16.837Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Monkee’s Franchising Celebrates 30 years of Fashion

**TL;DR:** Monkee's Franchising is celebrating 30 years of business, having grown from a single shoe boutique to 64 stores across the nation. Founder and President Deedee Shaw and her business partner Brenda Maready have led the company's expansion and commitment to empowering women through fashion.

*originally published in Franchising.com on 2025-03-28. [Read the original](https://www.franchising.com/news/20250328_monkees_franchising_celebrates_30_years_of_fashion.html).*

## Story

Deedee Shaw, the founder and President of Monkee’s Franchising, initially opened a shoe boutique, naming the store after the phrase her mother used to call her four children – her “bunch of monkeys.”

Years later, Brenda Maready, a loyal customer of Deedee's store, fell in love with the Monkee's brand. Over a cocktail napkin, she signed a contract to open a second location in Winston-Salem. Together, Deedee, Brenda, and Brenda’s daughter, Brenn, dedicated countless hours to growing their small business and nurturing the expanding corporation.

“I started a collaboration with Deedee and my daughter later in life, in my early 50s, when I opened the second Monkee’s, and then we formed the franchise. It has been pure joy working with them for 30 years and with our incredible team at Monkee’s Franchising. It’s been an honor and privilege to help and get to know all the beautiful, intelligent, goal-oriented women who have opened their own Monkee’s and become successful. My life is beyond blessed,” said Maready.

Our longstanding relationships with top-tier vendors have been crucial in offering the best in fashion and elevating the Monkee’s experience. The brands we carry define the "Monkee's girl"—a confident, stylish, and empowered woman who embodies the essence of Monkee's.

As we look toward the next 30 years, our vision is to expand our presence, remain at the forefront of emerging trends, and offer an unrivaled shopping experience that exceeds our customers' expectations. We are steadfast in our commitment to nurturing enduring partnerships with our esteemed vendors, cultivating meaningful collaborations, and remaining true to our core mission of empowering women through fashion that allows them to feel confident, beautiful, and their very best.

“As I reflect on the past three decades of Monkee’s, I can genuinely say it has been a true love affair. The name was inspired by my mother, the concept of franchising by my husband, and my business partner and I have always prioritized the collective success of our organization with a shared philosophy of 'we agree to agree.’ As a wise person once said, ‘When you love what you do, you never work a day in your life.’

That has certainly been true for us. Looking ahead, we are excited to continue growing the brand and expanding our footprint across the nation. Today, we proudly have 64 stores, and we are eager to see where the next chapter will take us,” said Shaw.

Monkee’s continues to flourish by providing an exceptional shopping experience and fostering a tight-knit community of passionate customers and franchise owners. Through long-standing relationships with premium vendors, we deliver the latest styles to confident, fashion-forward women across the country. With Deedee Shaw, Brenda Maready and the Monkee’s team at the helm, we look forward to the next 30 years of growth, innovation, and staying true to our mission of inspiring women to look and feel their absolute best.

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Retail (sector)
- women empowerment (topic)
- Winston Salem (location)
- business anniversary (topic)
- fashion retail (topic)
- Monkee's Franchising, LLC (company)
- Deedee Shaw (person)
- Brenda Maready (person)
- Brenn Maready (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250328_monkees_franchising_celebrates_30_years_of_fashion.html). Summarized by Burnaze (https://burnaze.com/article/5b4a68e7-b395-4e75-a742-69324d01f005).