---
title: "Wetzel’s Pretzels Enters Walmart Location in West Palm Beach, Florida"
url: https://burnaze.com/article/5b4c6b01-ddac-4bf7-bffa-49dbf402b237
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/wetzels-pretzels-enters-walmart-location-in-west-palm-beach-florida/
author: "Ben Coley"
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2026-06-10T20:11:49.000Z
modified: 2026-10-31T13:17:15.099Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Enters Walmart Location in West Palm Beach, Florida

**TL;DR:** Wetzel's Pretzels is expanding its Florida footprint with a new bakery inside a Walmart in West Palm Beach. The new store is part of the brand's partnership with Walmart and its expansion into high-traffic retail environments.

*By Ben Coley, originally published in QSR Magazine on 2026-06-10. [Read the original](https://www.qsrmagazine.com/news/wetzels-pretzels-enters-walmart-location-in-west-palm-beach-florida/).*

## Story

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is expanding its Florida footprint with a new bakery inside the Walmart in West Palm Beach. The opening continues the brand’s partnership with the world’s largest retailer, bringing handheld happiness to new and growing markets nationwide. Located at 9990 Belvedere Rd, the bakery will serve guests throughout the South Florida region.

The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations. Guests can expect flavorful visits with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. Sid Kapur, a veteran operator, will be spearheading the West Palm Beach opening. He first joined the Wetzel’s system in 2020 and now has expanded to open 14 locations across the country. Additionally, Kapur has more Wetzel’s locations in the pipeline as he grows his portfolio.

“What stood out to me about Wetzel’s early on was the strength of the brand and how well the concept operates in a variety of retail environments,” said Kapur. “We’ve had a great experience growing with Wetzel’s over the years, and we’re thrilled to open this new location in West Palm Beach.”

The West Palm Beach Walmart location showcases the flexibility of the Wetzel’s concept, offering a buildout design that is adaptable to the retailer’s footprint. As the brand continues to expand in non-traditional spaces, its store-within-a-store model proves ideal for integration into Walmart locations, with further growth planned nationwide.

“We’re looking forward to continue expanding alongside Sid, who truly understands the guest experience and the strength of the Wetzel’s brand,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “This opening in West Palm Beach is another great example of the momentum we’re seeing across the country as more operators recognize the flexibility and long-term potential of our concept.”

## Entities

- unit expansion (topic)
- QSR (sector)
- QSR Magazine (publication)
- Ben Coley (person)
- location growth (topic)
- Walmart (company)
- Wetzel's Pretzels (company)
- retail partnership (topic)
- non-traditional locations (topic)
- West Palm Beach (location)
- Eric Weigel (person)
- Sid Kapur (person)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/wetzels-pretzels-enters-walmart-location-in-west-palm-beach-florida/). Summarized by Burnaze (https://burnaze.com/article/5b4c6b01-ddac-4bf7-bffa-49dbf402b237).