---
title: "Fast Casual: Goodcents signs multi-unit deal for Middle East expansion"
url: https://burnaze.com/article/5bcf983e-ad21-4080-960b-60949d788e98
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-goodcents-signs-multi-unit-deal-for-middle-east-expansion-2705745
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2018-02-28T22:17:01.000Z
modified: 2026-11-01T01:46:25.950Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5a4a3a79c55c9d050494cb18d6cc5f79986.jpg
---

# Fast Casual: Goodcents signs multi-unit deal for Middle East expansion

**TL;DR:** Goodcents Deli Fresh Subs has signed a franchise agreement to expand into the Middle East and northern Africa, with the first locations set to open in Saudi Arabia and the UAE. The master franchise agreement will be handled by Brands and Trade Services.

*originally published in 1851 Franchise on 2018-02-28. [Read the original](https://1851franchise.com/fast-casual-goodcents-signs-multi-unit-deal-for-middle-east-expansion-2705745).*

## Story

Goodcents Deli Fresh Subs is going international. According to a recent article in Fast Casual , the brand has signed a franchise agreement to bring restaurants to both the Middle East and northern Africa. The first of these locations are set to open within the year in Saudi Arabia and the United Arab Emirates.

Brands and Trade Services will handle the master franchise agreement. The company is managed by partners Alexander Pritz, Rayan Fouad Azab and Mohammed IB Alawi. According to the article, Azab has a lifelong loyalty to the Goodcents brand as he enjoyed the sandwiches growing up.

"This is an exciting milestone for our company that has been a staple for sub sandwich and pasta lovers for more than 29 years. And the best part is that one of our biggest fans is leading our franchise expansion with Brands and Trade Services," said president Scott Ford.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- international expansion (topic)
- franchise agreement (topic)
- Saudi Arabia (location)
- United Arab Emirates (location)
- Goodcents (company)
- middle east expansion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-goodcents-signs-multi-unit-deal-for-middle-east-expansion-2705745). Summarized by Burnaze (https://burnaze.com/article/5bcf983e-ad21-4080-960b-60949d788e98).