---
title: "GF podcast: Justin Mink of Scorpion"
url: https://burnaze.com/article/5bfb61be-4297-4883-b252-bd7737d6510d
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-justin-mink-of-scorpion
author: "Amanda Peters"
category: "General"
published: 2020-08-24T08:00:00.000Z
modified: 2026-11-01T22:33:02.091Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Justin Mink of Scorpion

**TL;DR:** Justin Mink, senior vice president of franchise growth at Scorpion, discusses how brand experience will define the franchise world in 2021. He shares his expertise on the current state of the franchise industry and the importance of highlighting brand values.

*By Amanda Peters, originally published in Global Franchise on 2020-08-24. [Read the original](https://www.global-franchise.com/news/gf-podcast-justin-mink-of-scorpion).*

## Story

Justin discusses how brand experience will define the franchise world in 2021

Justin discusses how brand experience will define the franchise world in 2021.

This episode is brought to you by franchisereorg.com , powered by Summa Franchise Consulting and Alexius Solutions , providing consulting and reorganization services to franchisors.

With the ongoing pandemic showing no signs of suddenly vanishing overnight, franchise brands need to be continuously adapting and evolving in order to keep up with consumer expectations and business growth hurdles.

Justin Mink, senior vice president of franchise growth at marketing specialist Scorpion, knows this all too well, having worked with hundreds of brands to make sure they deliver on brand experience to both consumers, but also prospective entrepreneurs looking to join only the best franchise networks.

On this episode, we speak with Justin about the current state of the franchise industry, why highlighting brand values is so important, and why franchises need to start looking “beyond the five minutes ahead of them”.

## Entities

- franchise growth (topic)
- General (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- industry trends (topic)
- Scorpion (company)
- brand experience (topic)
- Justin Mink (person)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-justin-mink-of-scorpion). Summarized by Burnaze (https://burnaze.com/article/5bfb61be-4297-4883-b252-bd7737d6510d).