---
title: "Bradenton Herald: Local Dairy Queen® to Give All of its Profits to Charity"
url: https://burnaze.com/article/5c02878f-b6d7-4b49-b5a8-1094a9450a69
source: "1851 Franchise"
original_url: https://1851franchise.com/bradenton-herald-local-dairy-queen-to-give-all-of-its-profits-to-charity-10864
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2017-03-05T16:11:55.000Z
modified: 2026-11-01T02:35:31.040Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/76ff7cc1eb126e9b089bb9f2f2b468321010.jpg
---

# Bradenton Herald: Local Dairy Queen® to Give All of its Profits to Charity

**TL;DR:** A new Dairy Queen location in Bradenton, Florida, will donate all of its profits to a local charity that supports mental illness treatment. The location is run by local franchisee Tra Williams, who is also the COO of the Lakeview Center.

*originally published in 1851 Franchise on 2017-03-05. [Read the original](https://1851franchise.com/bradenton-herald-local-dairy-queen-to-give-all-of-its-profits-to-charity-10864).*

## Story

A new *DQ Grill & Chill*® location recently opened at 8307 State Road 64 in Bradenton, Florida. But this restaurant is going to do more than serve up a tasty menu of meals and treats. It will give all of its profits to Lakeview Associated Enterprises, an affiliate of Baptist Health Care’s Pensacola-based Lakeview Center.

Run by local franchisee Tra Williams, who is also the COO of the Lakeview Center, the restaurant's profits help offset a dependence on government funding for mental illness, which the Lakeview Center supports.

“The mission of helping people overcome life’s challenges sounds ambiguous, but when you meet some of the people we serve you think, ‘Gosh, you know I’ve never been challenged in that way,’” Williams told the Bradenton Herald. “I feel an obligation to help those who have and those who weren’t afforded the blessings that you and I have.”

The choice to work with Williams and Lakeview Center was a natural fit for the brand, Vice President of Franchise Sales and Development Mike Mettler told the Herald.

“What’s in it for *Dairy Queen*® is working with a great group that’s aligned with the same values as the company; of giving back like our work with the Children’s Miracle Network,” Mettler said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Dairy Queen (company)
- franchise location (topic)
- charity donation (topic)
- Mike Mettler (person)
- Bradenton (location)
- mental illness treatment (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/bradenton-herald-local-dairy-queen-to-give-all-of-its-profits-to-charity-10864). Summarized by Burnaze (https://burnaze.com/article/5c02878f-b6d7-4b49-b5a8-1094a9450a69).