---
title: "Home Helpers Snags New Marketing Talent"
url: https://burnaze.com/article/5c41a23d-9839-4802-8aee-a76d96a8bda7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200921_home_helpers_snags_new_marketing_talent.html
category: "Senior Care"
industry: "Senior Care"
topics: ["Marketing"]
published: 2020-09-21T12:00:00.000Z
modified: 2026-11-01T02:33:44.620Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Home Helpers Snags New Marketing Talent

**TL;DR:** Home Helpers, an in-home care franchise, has hired two marketing professionals, Alison Lang and Emily Hall, to lead its marketing efforts. The company has seen steady growth and is a leader in the home care industry.

*originally published in Franchising.com on 2020-09-21. [Read the original](https://www.franchising.com/news/20200921_home_helpers_snags_new_marketing_talent.html).*

## Story

“We are grateful to have Alison and Emily join the Home Helpers team,” Home Helpers President and CEO Emma Dickison said. “As we continue to grow of our organization, we need the right marketing minds to guide us through with data-driven strategies, novel thinking and reliable multi-channel expertise. Alison and Emily have the chops to help us take Home Helpers to the next level.”

Lang comes from Fifth Third Bank where she served as assistant vice president of digital marketing. She previously spent time at Cincinnati-based marketing agency Empower where she led cross-discipline teams for several key agency clients. Prior to Empower, Lang served as vice president and media director at Northlich, a since-closed ad agency in Cincinnati. She holds a bachelor’s degree in Journalism from University of Kansas.

Hall joins Home Helpers from Carrington College, where she served as senior director of marketing and led all multi-channel planning and buying as well as marketing communications, forecasting and vendor management. Before Carrington College, Hall worked as media and marketing director of LCA-Vision. Hall also worked at B2B advertising firm Gyro as a media supervisor and at Empower in a myriad of digital and client strategy roles. Hall holds a bachelor’s degree in Business Administration and Marketing from University of Cincinnati.

Lang and Hall will work in the company’s Cincinnati headquarters and report to Chief Performance Officer Kimberly Demaree.

“Home Helpers has seen steady growth and is leader in the home care industry,” Dickison said. “We believe Alison and Emily will be integral to our future success in growing the demand for Home Helpers Home Care.”

Since1997, Home Helpers® Home Care has provided exceptional in-home care to seniors and others. With independently owned and operated offices in more than 1,000 communities across the United States, we are committed to supporting the dignity and independence of the families we serve. Learn more at HomeHelpersHomeCare.com. For franchising information, visit HomeHelpersFranchise.com.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Senior Care (sector)
- in-home care (topic)
- Home Helpers (company)
- Emma Dickison (person)
- marketing talent (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200921_home_helpers_snags_new_marketing_talent.html). Summarized by Burnaze (https://burnaze.com/article/5c41a23d-9839-4802-8aee-a76d96a8bda7).