--- title: "How LIME Painting’s Strong Item 19 Reveals the Strength of the Go-To Painting and Contracting Brand for High-End Homes" url: https://burnaze.com/article/5c7b6efb-ca1b-4eec-9cff-bd2421803db9 source: "1851 Franchise" original_url: https://1851franchise.com/how-lime-paintings-strong-item-19-reveals-the-strength-of-the-go-to-painting-and-contracting-brand-for-high-end-homes-2710461 category: "Painting" industry: "Home Services" segment: "Painting" published: 2019-07-11T13:08:02.000Z modified: 2026-11-01T01:37:27.529Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/15433cc08238897a7ea84becb9266c242666.jpg --- # How LIME Painting’s Strong Item 19 Reveals the Strength of the Go-To Painting and Contracting Brand for High-End Homes **TL;DR:** LIME Painting's strong Item 19 reveals its strength in the high-end homes market, with a values-driven approach and an advisor model. The company has differentiated itself as a luxury, holistic service provider in the high-end market, operating within a $400 billion industry with no national competitors. *originally published in 1851 Franchise on 2019-07-11. [Read the original](https://1851franchise.com/how-lime-paintings-strong-item-19-reveals-the-strength-of-the-go-to-painting-and-contracting-brand-for-high-end-homes-2710461).* ## Story When entrepreneur and founder of LIME Painting , Nick Lopez, identified an underserved segment in the commercial and retail painting industry, he realized he was staring down an opportunity to bring high-end services to high-end homes . Lopez, who had started his own painting company in college as a means to support himself financially while earning his undergraduate degree in business, was familiar with the industry. In order to provide painting and contracting services to highly-valued custom properties, Lopez founded LIME Painting in Denver in 2013. The second-to-none home services brand utilizes an advisor model, an expert team of skilled artisans and premium tools for unparalleled home improvement. Additionally, LIME Painting prides itself on its values-driven approach, wherein the core brand values of “love, integrity, mission and excellence” influence every aspect of the business. That approach is paying off. Since its founding, LIME Painting has differentiated itself as a luxury, holistic service provider in the high-end market, operating within a $400 billion industry with no national competitors. Within the first four years of launching, LIME Painting generated approximately $5.5 billion with nearly $1.2 million in gross profit . It is no surprise, then, that as a result of its highly differentiated model, LIME Painting can claim strong financials when it comes to Item 19 of its franchise disclosure document, or FDD. “Overall, our numbers indicate a high potential for return on investment,” said Lopez. “We have best in class unit economics and a recession-resistant model because our clientele tends to have discretionary income and is committed to maintaining the equity of their greatest asset: their home.” That investment is reflected in LIME Painting’s financials over time, which show steadily growing gross revenue and gross sales. In 2019, the value for each, respectively, was just over $2 million. “Our consistent growth shows that the market has accepted the model and that our approach is sufficiently differentiated,” said Lopez. “ Clients are adding on more and more of our services because they’re recognizing the value that LIME brings and that validates the model in a local territory.” Another contributor to Item 19’s strong numbers and continued growth? “The fact that we offer 15 revenue streams ,” says Lopez, referring to the 15 distinct services the brand offers to homeowners. “Being able to deliver that much value to clients leads to average LIME project earnings of approximately $12,000 versus the industry average of $3,000 and only five to eight different services.” Given these higher-grossing projects, LIME Painting reported a 2018 gross profit of $458,753 at a 6% royalty rate. “For the same buy-in cost and the lowest royalty fee in the sector, we offer much more aggressive margins than those of competitors,” said Lopez. “Our buy-in is right at the industry average, but then we’re on the lower-end when it comes to royalties. Add double the services that you can offer compared to the industry average and your franchisees are optimally positioned for success.” LIME Painting is seeking qualified, purpose-driven franchise partners who want to share in the brand’s infectious culture and vision as they prioritize customer service to scale and grow into multiple territories. Start-up costs for a LIME Painting franchise range from $89,550 to $115,275 and include a $45,000 single-unit franchise fee. For more information on available franchise opportunities, visit . Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices. ## Entities - 1851 Franchise (publication) - Home Services (sector) - home services (topic) - franchise opportunities (topic) - Coke (company) - LIME Painting (company) - item 19 (topic) - high-end homes (topic) - painting and contracting (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-lime-paintings-strong-item-19-reveals-the-strength-of-the-go-to-painting-and-contracting-brand-for-high-end-homes-2710461). Summarized by Burnaze (https://burnaze.com/article/5c7b6efb-ca1b-4eec-9cff-bd2421803db9).