---
title: "Batteries Plus Promotes Jon Sica to President in Order to Drive B2B and Franchise Momentum"
url: https://burnaze.com/article/5c8e98d6-c3e7-4a67-bee4-fbb3bf34360f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260115_batteries_plus_promotes_jon_sica_to_president_in_order_to_drive_b2b_and_fra.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit","People"]
published: 2026-01-15T12:00:00.000Z
modified: 2026-10-31T16:54:19.183Z
image: https://images.unsplash.com/photo-1497366216548-37526070297c?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus Promotes Jon Sica to President in Order to Drive B2B and Franchise Momentum

**TL;DR:** Batteries Plus has promoted Jon Sica to President to drive B2B and franchise momentum. Sica has played a key role in transforming the company's trajectory since joining in 2019.

*originally published in Franchising.com on 2026-01-15. [Read the original](https://www.franchising.com/news/20260115_batteries_plus_promotes_jon_sica_to_president_in_order_to_drive_b2b_and_fra.html).*

## Story

Since joining Batteries Plus in 2019, Sica has played an instrumental role in transforming the company’s trajectory. His leadership has helped position Batteries Plus at the intersection of the domestic energy value chain, tailored B2B solutions, and expert B2C services, thus proving that a small-box franchise can have a big impact on the national stage.

Under Sica’s direction, Batteries Plus relaunched as “The Experts in Charge”, emphasizing repair services, tailored B2B solutions, and technology-driven support. That focus has fueled robust demand and strong year-end results. In his new role as President, Sica will spearhead the company’s AI transformation, focusing on driving greater B2B sales productivity and four-wall profitability.

“Jon’s strategic vision and operational excellence have been critical to our transformation,” said Scott Williams, CEO of Batteries Plus. “Promoting Jon to President ensures we’ll continue to accelerate our success and strengthen our position in the evolving energy and technology landscape.”

Beyond his leadership at Batteries Plus, Sica is a strong advocate for the franchising industry and the domestic energy supply chain. His ongoing engagement with policymakers on Capitol Hill underscores his commitment to advancing both U.S. critical mineral priorities and the mission of the International Franchise Association (IFA). These efforts will remain central to his work as President.

“This company’s success has always come from empowering experts: whether they are our franchisees, our team, or our customers,” said Sica. “As we look to 2026 and beyond, our focus on AI, services, and B2B partnerships will unlock even more potential. I’m honored to lead our incredible organization through this next phase of innovation and growth.”

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Multi-Unit (sector)
- leadership change (topic)
- Batteries Plus (company)
- Scott Williams (person)
- Jon Sica (person)
- b2b sales (topic)
- ai transformation (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260115_batteries_plus_promotes_jon_sica_to_president_in_order_to_drive_b2b_and_fra.html). Summarized by Burnaze (https://burnaze.com/article/5c8e98d6-c3e7-4a67-bee4-fbb3bf34360f).