---
title: "Retail has solid showing in November"
url: https://burnaze.com/article/5d41c2d1-884d-4a65-844c-a9b0714a1158
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/retail-has-solid-showing-in-november/
author: "Andrew Carlo"
category: "Retail"
industry: "Retail"
published: 2024-12-12T21:17:07.000Z
modified: 2026-11-01T01:02:42.285Z
image: https://franchisemagazineusa.com/wp-content/uploads/2023/12/107343671-1701842276634-gettyimages-1821103632-UK_RETAIL-xeShcS.jpeg
---

# Retail has solid showing in November

**TL;DR:** November retail sales were up 0.15% seasonally adjusted month over month and up 2.35% unadjusted year over year, according to the National Retail Federation. Total sales were up 2.15% year over year for the first 11 months of 2024.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2024-12-12. [Read the original](https://franchisemagazineusa.com/retail-has-solid-showing-in-november/).*

## Story

Despite two of the busiest holiday shopping day s being bumped to December, the National Retail Federation (NRF) reported that November was a solid month for shopping.

Total retail sales, excluding automobiles and gasoline, were up 0.15% seasonally adjusted month over month and up 2.35% unadjusted year over year in November, according to the latest CNBC/NRF Retail Monitor.

“November sales increased on top of a strong October and would have been even higher if Thanksgiving Sunday and Cyber Monday hadn’t fallen in December,” said

NRF President and CEO Matthew Shay. “Year-over-year gains were solid even as retail prices in many categories are lower this year, showing that consumers are buying more merchandise as the economy continues to grow. We remain confident in our holiday forecast.”

The latest findings compare to growth of just 0.74% month-over-month and 4.13% year-over-year in October.

The Retail Monitor calculation of core retail sales (excluding restaurants in addition to automobiles dealers and gasoline stations) was down 0.19% month over month in November but up 1.43% year over year. That compared with increases of 0.83% month-over-month and 4.59% year-over-year in October.

Total sales were up 2.15% year over year for the first 11 months of 2024 and core sales were up 2.33%. The numbers come as NRF is forecasting that retail sales during the November-December holiday season will grow between 2.5% and 3.5% over 2023.

Grocery and beverage stores were up 0.95% month-over-month seasonally adjusted and up 5.31% year-over-year unadjusted. Health and personal care stores were down 0.16% month-over-month seasonally adjusted but up 1.64% year-over-year unadjusted.

## Entities

- Franchise Magazine USA (publication)
- Real Estate (sector)
- Andrew Carlo (person)
- retail sales (topic)
- holiday shopping (topic)
- cnbc (company)
- year-over-year growth (topic)
- National Retail Federation (regulator)
- Matthew Shay (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/retail-has-solid-showing-in-november/). Summarized by Burnaze (https://burnaze.com/article/5d41c2d1-884d-4a65-844c-a9b0714a1158).