--- title: "Home Building Franchise Closely Monitors Google Search Trends to Pave Growth Plan" url: https://burnaze.com/article/5d92bdf9-9928-4cb8-b238-f46ee256d050 source: "1851 Franchise" original_url: https://1851franchise.com/home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107 category: "Remodel & surfaces" industry: "Home Services" segment: "Remodel & surfaces" topics: ["Technology"] published: 2020-10-21T16:11:00.000Z modified: 2026-11-01T02:28:00.049Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3699e88d72afaa3c0e7f7d2d52dae8251397.jpg --- # Home Building Franchise Closely Monitors Google Search Trends to Pave Growth Plan **TL;DR:** Green Home Builders, a green home building franchise, monitors Google Search Trends to identify opportunities in the market and inform its growth plan. The company plans to award five new master territories next year through new franchise partners. *originally published in 1851 Franchise on 2020-10-21. [Read the original](https://1851franchise.com/home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107).* ## Key facts - 83% of home buyers pay more for green homes - Green building is an $81b annual industry - Green Home Builders to award 5 new master territories in 2021 ## Story **During the stay-at-home orders of COVID-19, homeowners have done a few things as evidenced in Google Search Trends: Search for ways to improve their existing homes, as they are spending more time staring at areas that they want improved, and looking to build better homes – perhaps away from urban markets, flooding the suburbs with home construction.** **For** **Green Home Builders, a green home building franchise** **that currently builds homes in New York and Texas along with 61 other international territories, primarily in Australia – this is opportunity.** **“The data says it all,” said** **Mick Fabar, CEO and founder of Green Home Builders.** **“83% of home buyers are willing to pay more for a green, healthy home, and green building is the fastest growing industry at $81b annually. If you are a builder not positioning your business to build sustainable, you will be lost. But that’s not why they are lost. They are lost because they don’t have a pathway to make their business green. That’s where we come in.”** **To help identify growth markets where they will help home builders with a turnkey solution,** **Green Home Builders** **has leveraged search data. This data is not only helpful for understanding consumer trends, but also for working with future franchise owners in that market. Green Home Builders has two types of franchise partners: single-unit operators who control a single market (city); and master franchise owners, who control a larger area. The investment for a Master Franchise Agreement with Green Home Builders USA is $285,600 to $2,581,000.** ## Market trends analysis **Among the data the brand monitors is people searching for “custom home”. Over Q3, Texas, Kansas, South Dakota, DC, and New Mexico led the pack according to Google Trends.** **Additionally, the brand has been watching stock market trends within the U.S. to help structure its marketing spend. For instance, at the beginning of the year,** **Wayfair** **Inc (NYSE: W) traded at about $93 share, dipping to about $24 share on March 18. Today, the stock is trading at near $300. This, Fabar says, shows the investment consumers are making in their home.** **Another example is** **Home Depot** **stock (NYSE: HD) which traded at about $220 at the beginning of the year, $152 on March 20, and was at about $280 at the turn of the quarter.** **“Home Depot stock movement is an indicator of the amount of materials being purchased,” Fabar said. “The positive movement is helping us create an aggressive growth plan for 2021.”** ## Growth plan details **That aggressive growth plan includes the awarding of five new master territories next year. This will be done through new franchise partners. Because the franchise opportunity does not require specialized knowledge in green building and design,** **Louis Fennell, Green Home Builders Marketing Manager****, says the franchise’s development team is primarily interested in franchisee candidates whose personal and professional values align with the brand.** **“We want people who have a drive to make decisions that have a positive impact on both their business and their community,” Fennell said. “We don’t want people who are out there building homes that last for ten years then going back in ten years to sell upgrades or a new home. Our franchisees take pride in what they do.”** **Green Home Builders is the only home-building franchise focused exclusively on green building and design. By providing eco-friendly building strategies for residential buildings, Green Home Builders has cracked open and cornered a** **lucrative market of home buyers who are passionate about sustainable living** **— a large consumer base that is rapidly growing.** **The benefits of green design extend well beyond the environmental impact. Green homes are designed to be healthier, more comfortable living spaces that also reduce long-term costs through energy savings and increased resale value.** **Green Home Builders is introducing sustainable design to the residential home-building market. The world’s first, largest and most-awarded sustainable home-building company, Green Home Builders offers franchisees the opportunity to own a business in a cutting-edge field with rapidly growing demand. Combining the science of sustainability and the art of design, Green Home Builders has created an innovative approach to eco-friendly home building that can be easily adopted by any professional builder. ## Entities - 1851 Franchise (publication) - franchise growth (topic) - Home Services (sector) - Google (company) - market trends (topic) - Home Depot (company) - green building (topic) - sustainable living (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107). Summarized by Burnaze (https://burnaze.com/article/5d92bdf9-9928-4cb8-b238-f46ee256d050).