---
title: "Wingstop Focused on Boosting Digital Efforts"
url: https://burnaze.com/article/5d9ab6de-669d-4ed4-a6bb-23ae66932059
source: "1851 Franchise"
original_url: https://1851franchise.com/wingstop-focused-on-boosting-digital-efforts-2708337
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Technology"]
published: 2018-11-01T18:13:01.000Z
modified: 2026-11-01T01:41:20.819Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/00e5c57817a5a5d1e94030ac8dc27a0b8271.jpg
---

# Wingstop Focused on Boosting Digital Efforts

**TL;DR:** Wingstop plans to boost its digital efforts, with 25 percent of its revenue coming from digital sales. The brand aims to incorporate natural voice recognition to help with ordering, among other digital solutions.

*originally published in 1851 Franchise on 2018-11-01. [Read the original](https://1851franchise.com/wingstop-focused-on-boosting-digital-efforts-2708337).*

## Story

Wingstop gets 25 percent of its revenue from digital, and the brand plans to put a major focus on expanding its digital efforts, according to a CNBC report .

In a sit-down interview with CNBC, Wingstop CEO Charlie Morrison said the brand wants to incorporate natural voice recognition to help with ordering, among other digital solutions.

"What we see is the opportunity to digitize every transaction in Wingstop, no matter if you call, if you come in or you use our web applications," Morrison told Cramer. "We think we have that opportunity well into the future."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- revenue growth (topic)
- Wingstop (company)
- Charlie Morrison (person)
- digital expansion (topic)
- voice recognition (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wingstop-focused-on-boosting-digital-efforts-2708337). Summarized by Burnaze (https://burnaze.com/article/5d9ab6de-669d-4ed4-a6bb-23ae66932059).