---
title: "GNC Expands Wholesale Presence and Introduces Assortment of Wellness Products to More than 4,000 New Stores"
url: https://burnaze.com/article/5da25114-a0e7-402e-8e14-c5e8324639a8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210607_gnc_expands_wholesale_presence_and_introduces_assortment_of_wellness_produc.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2021-06-07T12:00:00.000Z
modified: 2026-11-01T01:13:07.347Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# GNC Expands Wholesale Presence and Introduces Assortment of Wellness Products to More than 4,000 New Stores

**TL;DR:** GNC is expanding its wholesale presence by selling a select assortment of products in over 4,000 Walmart stores and online. This partnership aims to make GNC's products more accessible to a wider range of consumers.

*originally published in Franchising.com on 2021-06-07. [Read the original](https://www.franchising.com/news/20210607_gnc_expands_wholesale_presence_and_introduces_assortment_of_wellness_produc.html).*

## Story

"Millions know and trust our brand, and with this collaboration we can deliver the GNC experience to a whole new group of consumers. With retailers like Walmart in our court I'm confident our expanding wholesale distribution will continue making GNC the most trusted and recognized personal health and wellness brand in the marketplace," said Josh Burris, Chief Executive Officer of GNC. "The future of the wellness industry has a place for everyone, and GNC is making a healthy lifestyle more accessible than ever by delivering quality products to consumers via Walmart's expansive network of stores."

Through this partnership, Walmart will be carrying a thoughtfully curated product assortment that provides the level of innovation and science-backed expertise that is synonymous with the GNC brand. GNC will be offering an initial selection of men and women's essential everyday vitamins in several different formats in over 4,000 Walmart stores and online at Walmart.com. Over time, the Company expects to expand its offerings to include additional sports nutrition and weight management products throughout Walmart's U.S. stores.

Burris concluded: "We'll be making an impact on new consumers every day in Walmart stores, and when they are ready to take their wellness journeys to the next level, we will welcome them in our stores for the full GNC and coach experience. When you're creating long-term consumers and driving growth at this level, that's where the magic happens."

## Entities

- Franchising.com (publication)
- Retail (sector)
- Walmart (company)
- store expansion (topic)
- retail partnership (topic)
- GNC (company)
- wellness products (topic)
- wholesale expansion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210607_gnc_expands_wholesale_presence_and_introduces_assortment_of_wellness_produc.html). Summarized by Burnaze (https://burnaze.com/article/5da25114-a0e7-402e-8e14-c5e8324639a8).