---
title: "QSR Magazine: Checkers & Rally's Recruiting Tactics Encourage Franchise Growth"
url: https://burnaze.com/article/5ded6852-17fe-4407-98cd-a491bd44a6d6
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-checkers-rallys-recruiting-tactics-encourage-franchise-growth-3129
category: "Restaurants"
industry: "Restaurants"
published: 2015-12-16T16:11:07.000Z
modified: 2026-11-01T02:36:31.465Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/422ae69a5aaf34dd1cf569579eb06aba6570151216110507.jpeg
---

# QSR Magazine: Checkers & Rally's Recruiting Tactics Encourage Franchise Growth

**TL;DR:** Checkers & Rally's recruiting tactics, including social media and employee referrals, have contributed to franchise growth. The brand holds a monthly Discovery Day where multiple franchise prospects meet to learn about the brand and opportunity.

*originally published in 1851 Franchise on 2015-12-16. [Read the original](https://1851franchise.com/qsr-magazine-checkers-rallys-recruiting-tactics-encourage-franchise-growth-3129).*

## Story

In the franchise world, Discovery Day is the ultimate date where both sides decide if they’re ready to take the next step. For franchisors, creating a memorable and informative experience – while being true to the brand and its culture – is crucial to growing with not only more franchisees than competitors in the space, but more highly qualified operators and better future brand ambassadors.

QSR took a look at some of the most successful brands at recruiting franchisees in their December issue, including Tampa-based Checkers and Rally’s, who likes to look at their franchise system much like a family tree.

“It’s my favorite day…and probably the most important day in our relationship,” Rick Silva, CEO of Checkers & Rally's Restaurants, Inc., told QSR Magazine. “It sets the tone for our relationship.”

In line with the focus on the brand as a family, Checkers and Rally’s holds a monthly Discovery Day where multiple franchise prospects meet to share dinner together and then learn about the brand and opportunity. The team also emphasizes the franchisor/franchisee relationship through presenting the corporate team as a friendly support system for incoming zees.

“And once they become a franchisee,” Silva added to QSR, “the real exciting work begins.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- QSR Magazine (publication)
- Checkers (company)
- Rally's (company)
- discovery day (topic)
- recruiting tactics (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-checkers-rallys-recruiting-tactics-encourage-franchise-growth-3129). Summarized by Burnaze (https://burnaze.com/article/5ded6852-17fe-4407-98cd-a491bd44a6d6).