---
title: "Meet the Perfect Valentine’s Day Pair: Baskin-Robbins’ Box of Chocolates Cake and February Flavor of the Month, Secret Admirer™"
url: https://burnaze.com/article/5e25e378-ef9e-4090-b657-52119d914588
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220202_meet_the_perfect_valentines_day_pair_baskinrobbins_box_of_chocolates_cake_a.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2022-02-02T12:00:00.000Z
modified: 2026-11-01T22:33:07.979Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Meet the Perfect Valentine’s Day Pair: Baskin-Robbins’ Box of Chocolates Cake and February Flavor of the Month, Secret Admirer™

**TL;DR:** Baskin-Robbins introduces a new Flavor of the Month, Secret Admirer, and brings back its Box of Chocolates Cake for Valentine's Day. The brand is offering unique and festive treats for the season of love.

*originally published in Franchising.com on 2022-02-02. [Read the original](https://www.franchising.com/news/20220202_meet_the_perfect_valentines_day_pair_baskinrobbins_box_of_chocolates_cake_a.html).*

## Story

CANTON, Mass. - If ice cream is your love language, look no further than Baskin-Robbins® this Valentine’s Day. The iconic ice cream brand is introducing a captivating new Flavor of the Month, **Secret Admirer™**, as well as bringing back its fan-favorite, **Box of Chocolates Cake**.

This February, Baskin-Robbins invites you to fall head-over-heels for its new Flavor of the Month, **Secret Admirer™**. Featuring decadent pink cake flavored ice cream, swirled with an unexpected rose ice cream, and sealed with a sweet strawberry ribbon, this beautifully balanced flavor is the perfect match you never knew you needed. With a subtle and unique hint of rose that is sure to pique both curiosity and taste buds, romance is just a scoop away during the season of love.

“The launch of Secret Admirer™ builds on our history of high-quality flavor innovation, offering unique elements like real rose extract that our guests may have never experienced before alongside familiar flavors,” said Jeanne Bolger, Director of Research & Development for Baskin-Robbins. “We are excited to introduce an ice cream that is both intriguing and festive in the spirit of Valentine’s Day.”

Baskin-Robbins is also excited to bring back a February favorite, the **Box of Chocolates Cake**. Inspired by the classic, heart-shaped candy boxes we all know and love, this indulgent cake offers an elevated twist customizable with your favorite ice cream and cake flavor and topped with a rich layer of fudge and milk chocolate candies – made to look like a real box of chocolates. Available in two sizes, small or large heart, this festive cake can be ordered online, through the Baskin-Robbins mobile app or by visiting or calling your local Baskin-Robbins restaurant.

For more inspiration on how to celebrate Valentine’s Day with Baskin-Robbins, visit www. BaskinRobbins.com or follow along on Instagram, TikTok, Twitter and Facebook.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- Facebook (company)
- Twitter (company)
- Instagram (company)
- Baskin-Robbins (company)
- valentine's day promotion (topic)
- TikTok (company)
- new flavor (topic)
- Jeanne Bolger (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220202_meet_the_perfect_valentines_day_pair_baskinrobbins_box_of_chocolates_cake_a.html). Summarized by Burnaze (https://burnaze.com/article/5e25e378-ef9e-4090-b657-52119d914588).