---
title: "Swig Appoints CFO"
url: https://burnaze.com/article/5e7c1b47-d755-4f36-b47b-53db05e7eece
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240130_swig_appoints_cfo.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Finance & M&A","People"]
published: 2024-01-30T12:00:00.000Z
modified: 2026-10-31T20:04:23.916Z
image: https://images.unsplash.com/photo-1551288049-bebda4e38f71?w=1600&q=80&auto=format&fit=crop
---

# Swig Appoints CFO

**TL;DR:** Swig has appointed Bill Ayers as its new Chief Financial Officer, bringing over 20 years of experience in corporate finance and investment banking. Ayers joins Swig after holding leadership positions at various companies, including Black Diamond, 1-800 Contacts, HSBC, and BMO Capital Markets.

*originally published in Franchising.com on 2024-01-30. [Read the original](https://www.franchising.com/news/20240130_swig_appoints_cfo.html).*

## Story

Swig has expanded its C-Suite and named Bill Ayers its Chief Financial Officer.

Ayers joins Swig with over 20 years of experience in corporate finance and investment banking. Most recently, he was Global VP of Finance for Black Diamond. Prior to that, he held leadership positions at 1-800 Contacts and worked in the banking industry at HSBC and BMO Capital Markets.

“Bill is sharp and strategic. He’s a phenomenal find and will be a true asset to our team,” said Rian McCartan, CEO of Swig. “We couldn’t be more thrilled to have someone who is not only highly skilled, but an incredible fit for our fun and fast-paced culture.”

Ayers’ financial acumen comes at the perfect time for Swig.

“It’s an honor to join the Swig family. I’m looking forward to helping Swig enter its next chapter as it continues to ramp up corporate stores, and explores all the promising potential the brand has to offer,” Ayers says. “The team’s knowledge of the customized beverage industry is unparalleled. I’m truly energized to work alongside some of the most passionate, dedicated, competitive people I have ever met. It’s no wonder the Swig brand is so strong and the future so bright.”

Ayers’ hire comes after many strategic leadership appointments for Swig in the last year: Dylan Roeder and Chase Wardrop were named CMO and COO respectively. Angela Kavanaugh was brought on as Director of People and Culture. Jordan Hill was named VP of Development. And Geoff Alter was named Director of Supply Chain.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- cfo appointment (topic)
- Swig (company)
- leadership expansion (topic)
- HSBC (investor)
- investment banking (topic)
- BMO Capital Markets (investor)
- corporate finance (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240130_swig_appoints_cfo.html). Summarized by Burnaze (https://burnaze.com/article/5e7c1b47-d755-4f36-b47b-53db05e7eece).