--- title: "Mrs. Fields and TCBY Parent Announces New Franchise Growth Incentive" url: https://burnaze.com/article/5e7c2e27-23be-4e22-82d2-5dbedb61efa1 source: "QSR Magazine" original_url: https://www.qsrmagazine.com/news/mrs-fields-and-tcby-parent-announces-new-franchise-growth-incentive/ author: "Ben Coley" category: "Snacks & dessert" industry: "Restaurants" segment: "Snacks & dessert" topics: ["Finance & M&A"] published: 2026-10-29T19:16:42.000Z modified: 2026-10-31T13:15:33.552Z image: https://images.unsplash.com/photo-1560520653-9e0e4c89eb11?w=1600&q=80&auto=format&fit=crop --- # Mrs. Fields and TCBY Parent Announces New Franchise Growth Incentive **TL;DR:** Famous Brands International, the parent company of Mrs. Fields and TCBY, is offering a limited-time incentive for new franchise owners, including 50% off the initial franchise fee and 50% off royalties for the first two years. The company aims to lower the barriers to ownership and make it easier for entrepreneurs and experienced operators to launch and grow with the two established brands. *By Ben Coley, originally published in QSR Magazine on 2026-10-29. [Read the original](https://www.qsrmagazine.com/news/mrs-fields-and-tcby-parent-announces-new-franchise-growth-incentive/).* ## Key facts - Famous Brands offers limited-time growth incentive - Reduced franchise fee and royalties for 2 years - Mrs. Fields and TCBY have nearly 5 decades of history ## Story Famous Brands International (“Famous Brands”), the franchising business behind globally recognized brands Mrs. Fields and TCBY, announced a limited-time incentive as the company pursues its next phase of growth. Through December 31, 2026, new franchise owners joining either brand will receive 50 percent off the initial franchise fee and 50 percent off royalties for their first two years. As new concepts chase shifting consumer trends, franchise owners face growing pressure to build lasting businesses. Famous Brands aims to lower the barriers to ownership, making it easier for entrepreneurs and experienced operators to launch and grow with two established brands. With nearly five decades of history, Mrs. Fields and TCBY have built lasting connections with generations of customers. Famous Brands is committed to helping franchise owners build on that legacy through a franchisee-first approach centered on strong relationships and ongoing support as they build businesses in their communities. ## Franchise owner support “Our franchise owners make a significant investment when they join a brand, and they deserve a partner that is invested in their long-term success,” said Brian Mooney, Director of Operations at Famous Brands. “We’ve seen trends come and go in the dessert category, but our brands have remained part of their communities for decades. Our goal is to help franchise owners build businesses that last, and this incentive is one way we’re making it easier for qualified operators to join us and grow with our brands.” The limited-time offer is designed for entrepreneurs entering the dessert category, as well as experienced operators looking for their next opportunity. By reducing the initial franchise fee and royalties during the first two years, Famous Brands is offering new franchise owners an opportunity to join either system with lower franchise fees during the early stages of ownership. Founded in 1977, Mrs. Fields has built its reputation on freshly baked cookies and brownies, becoming a recognizable name in the consumer industry. TCBY, founded in 1981, helped shape the frozen yogurt category and has served generations of guests with a range of soft-serve and hand-scooped frozen yogurt. ## Longtime franchisee success For longtime TCBY franchise owner, Elly Rumbach of North Little Rock, Arkansas, the brand’s enduring connection with its guests has been an important part of the ownership experience. “I’ve been part of TCBY for more than 40 years, and that kind of longevity means something,” said Rumbach. “I’ve had the pleasure of welcoming generations of guests, and there’s something special about being part of a brand that people have known and loved for so long. The industry has changed over the years, but TCBY continues to bring people together, and I’m proud to have been part of its story for so many years.” To stay updated on the latest news and promotions, follow Mrs. Fields on Facebook and Instagram and follow TCBY on Facebook, Twitter, and Instagram. ## Entities - franchise growth (topic) - QSR Magazine (publication) - brand expansion (topic) - Finance (sector) - Ben Coley (person) - franchise fees (topic) - incentive program (topic) - TCBY (company) - Mrs. Fields (company) - Famous Brands (company) - Brian Mooney (person) - Elly Rumbach (person) --- Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/mrs-fields-and-tcby-parent-announces-new-franchise-growth-incentive/). Summarized by Burnaze (https://burnaze.com/article/5e7c2e27-23be-4e22-82d2-5dbedb61efa1).