---
title: "QSR: The Evolution Of Farm-To-Table Fast Casual"
url: https://burnaze.com/article/5e8d4420-5e8d-461e-945e-8d8c3f47fe75
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-the-evolution-of-farm-to-table-fast-casual-7461
category: "Restaurants"
industry: "Restaurants"
topics: ["Emerging brands"]
published: 2016-11-09T14:09:02.000Z
modified: 2026-11-01T02:35:46.102Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/17790b8c606da8bccfd519baabab2bc76401.jpg
---

# QSR: The Evolution Of Farm-To-Table Fast Casual

**TL;DR:** Fast-casual restaurants are adopting farm-to-table practices due to trends and incentives like community involvement. b.good cofounder Jon Olinto launched a farm called Hannah Farm, which supplies produce to the restaurant and an urban youth program.

*originally published in 1851 Franchise on 2016-11-09. [Read the original](https://1851franchise.com/qsr-the-evolution-of-farm-to-table-fast-casual-7461).*

## Story

While serving only produce grown by yourself is not a realistic short-term goal, some fast-casual restaurants are implementing the practice due to a slew of incentives.

For one, farm-to-table is a major trend. And as fast casual restaurants become healthier and increase in quality, it makes sense to move in a more self-sufficient direction. Another major incentive is the community involvement it encourages.

Jon Olinto, cofounder of healthy fast casual b.good, launched a small farm called Hannah Farm earlier in 2016. As of now, seventy-five percent of the produce from the farm feeds kids at Camp Harbor View, an at-risk urban youth program. The other twenty-five percent of produce goes back to b.good.

“It can drive a lot of customer engagement,” Olinto told QSR. “Volunteer sign-up was sold out in less than 48 hours. People were fired up to come work with us for a day. We had two customers every weekday for two months. That’s huge.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- fast casual (topic)
- community involvement (topic)
- healthy food (topic)
- farm to table (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-the-evolution-of-farm-to-table-fast-casual-7461). Summarized by Burnaze (https://burnaze.com/article/5e8d4420-5e8d-461e-945e-8d8c3f47fe75).