--- title: "Idolize Brows & Beauty’s First Local Owner Proves the Brand is Poised for Growth" url: https://burnaze.com/article/5f117893-7954-43c7-972d-ed173b72398e source: "1851 Franchise" original_url: https://1851franchise.com/idolize-brows-beautys-first-local-owner-proves-the-brand-is-poised-for-growth-2704045 category: "Beauty & Wellness" industry: "Beauty & Wellness" published: 2018-07-20T19:14:24.000Z modified: 2026-11-01T01:43:50.165Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/203a1f0b922ff018881c2405a4d764ad9815.jpg --- # Idolize Brows & Beauty’s First Local Owner Proves the Brand is Poised for Growth **TL;DR:** Idolize Brows & Beauty's first franchisee, Purwa Shah, is set to launch her location in Raleigh, North Carolina, marking the brand's growth through franchising. Shah, who previously worked as a manager at one of Idolize's corporately owned locations, recommends the brand to aspiring franchisees due to its supportive corporate team and proven system. *originally published in 1851 Franchise on 2018-07-20. [Read the original](https://1851franchise.com/idolize-brows-beautys-first-local-owner-proves-the-brand-is-poised-for-growth-2704045).* ## Story When Purwa Shah first accepted a job with Idolize Brows & Beauty , she never imagined that it would lead to her running her own business alongside her husband Divyesh. But now that she’s signed on to become the brand’s first franchisee, she can’t imagine her career path leading her anywhere else. Shah was first introduced to Idolize when she started looking for a job closer to her home in Raleigh, North Carolina. She already had experience in the beauty industry—she had previously been working as an esthetician at another spa. However, when she accepted a position as the manager of one of Idolize’s corporately owned locations, she realized that she had walked into something completely unique. That’s why this summer, the Shahs signed on to become the brand’s first franchisees. “It comes down to the fact that I truly love the company. I’ve been working with Idolize for about seven years now, and I’ve never had any issues. Everyone on their team is great to work with, and I know that I can trust them and count on them for support,” said Shah. “That’s ultimately why I decided to become their first franchisee. My husband and I thought that it would be a good opportunity to own our own business while still working with a company—and people—that we enjoy. And even though this decision is still new, we couldn’t be more excited to hit the ground running.” Shah is planning to launch her location in one of Idolize’s key target development markets, Raleigh, North Carolina. And while she’s just beginning the process of looking for a specific location, she’s expecting her business to be up and running within the next six months to a year. That fast ramp up time is just one of the reasons that Shah recommends Idolize to other aspiring franchisees. “If you’re thinking about becoming a franchisee or you want to get into business for yourself, I’d absolutely recommend getting involved with Idolize. This is the best way to be a franchisee—the corporate team is incredibly supportive, and they listen to what you have to say. It’s the perfect opportunity to be in business for yourself while still being able to rely on a proven system,” said Shah. “But beyond being a great brand to work with, Idolize is the best in the beauty business. We focus on customer service in a way that our competitors don’t, and we uphold a level of professionalism that makes every service truly enjoyable.” That level of passion excitement for the Idolize brand is not uncommon among employees and consumers, and it’s something that the franchise is looking for as it welcomes more aspiring business owners into its system. In fact, Mo Pandoria—the founder and CEO behind Idolize—says that a level of drive and hustle is what makes a good franchisee. That’s why he couldn’t be more excited to launch Idolize’s franchise concept with the Shahs. “Franchisees like Purwa are exactly why we decided to grow through the franchising business model. She knows the Idolize brand inside and out, and she’s eager to help us bring our mission and model to new consumers,” said Pandoria. “As we continue to expand our reach in the Southeast and beyond, I’m looking forward to working with more local owners. Between Idolize’s proven concept, climbing demand in the beauty industry and our franchisees’ excitement for the brand, we’ve created a recipe for success.” Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family. ## Entities - 1851 Franchise (publication) - Beauty & Wellness (sector) - franchising (topic) - franchisee (topic) - business growth (topic) - beauty industry (topic) - Raleigh (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/idolize-brows-beautys-first-local-owner-proves-the-brand-is-poised-for-growth-2704045). Summarized by Burnaze (https://burnaze.com/article/5f117893-7954-43c7-972d-ed173b72398e).