---
title: "Stories from the Covid-19 Front Lines: CDO Q&A with Pete Lindsey of Nikita Hair USA"
url: https://burnaze.com/article/5f25f246-9b07-4c24-9567-60e014d8d5e6
source: "Franchising.com"
original_url: https://www.franchising.com/articles/stories_from_the_covid19_front_lines_cdo_qa_with_pete_lindsey_of_nikita_hai.html
author: "Franchise Update"
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
topics: ["Emerging brands"]
published: 2020-06-27T08:00:00.000Z
modified: 2026-11-01T02:34:47.253Z
image: https://imgs.franchising.com/art/articles/5377_plate.jpg
---

# Stories from the Covid-19 Front Lines: CDO Q&A with Pete Lindsey of Nikita Hair USA

**TL;DR:** Nikita Hair USA's Pete Lindsey discussed the company's COVID-19 response and future plans in a CDO Q&A interview. The company has pulled back on franchise marketing and is focusing on limited advertising for franchise sales.

*By Franchise Update, originally published in Franchising.com on 2020-06-27. [Read the original](https://www.franchising.com/articles/stories_from_the_covid19_front_lines_cdo_qa_with_pete_lindsey_of_nikita_hai.html).*

## Story

**Name:** Pete Lindsey **Title:** Consultant **Brand:** Nikita Hair USA **Segment:** Salon operations, retail **Units:** 150+ **Locations:** Norway and 3 U.S. states **What are you doing differently with your franchise development program as a result of Covid-19?

** We have pulled back most of our franchise marketing. We don't really have consumer marketing going on right now. **What are your plans for the next 60 days (April & May)?

** We will continue to do limited advertising for franchise sales as we feel we are well-positioned coming out of the virus. **What are your plans for the following 90 days (June, July, August)?** We will try to build out two of our stores as the situation offers.

We will continue to conduct franchise sales. **Have you made major changes to your franchisee recruitment program or sales process?** We are building out a sales process and believe that due diligence will not change, so our process will not be altered.

We are weighting funding plans more up front in our process to make sure funding will not be a problem. **Have you made any changes to the roles or duties of your team?** No changes to my role in franchise sales.

We have furloughed non-essential personnel and cut down on the number of portals we are advertising on. We’re still getting content out there for our franchise sales.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Beauty & Wellness (sector)
- marketing strategy (topic)
- covid-19 response (topic)

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Originally reported by Franchise Update, Franchising.com (https://www.franchising.com/articles/stories_from_the_covid19_front_lines_cdo_qa_with_pete_lindsey_of_nikita_hai.html). Summarized by Burnaze (https://burnaze.com/article/5f25f246-9b07-4c24-9567-60e014d8d5e6).