---
title: "Wake Up to Something Better: Wendy's Announces Breakfast Launch in Canada"
url: https://burnaze.com/article/5f53f946-1434-4590-b205-b57c57b8f0b0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220223_wake_up_to_something_better_wendy39s_announces_breakfast_launch_in_canada.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2022-02-23T12:00:00.000Z
modified: 2026-11-01T01:10:53.622Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wake Up to Something Better: Wendy's Announces Breakfast Launch in Canada

**TL;DR:** Wendy's is launching breakfast in all its Canadian restaurants this spring, offering a made-to-order breakfast with custom blended coffee. The launch is part of the company's efforts to expand its market share in Canada, where it has been gaining traction and hitting record sales.

*originally published in Franchising.com on 2022-02-23. [Read the original](https://www.franchising.com/news/20220223_wake_up_to_something_better_wendy39s_announces_breakfast_launch_in_canada.html).*

## Story

BURLINGTON, ON, Feb. 23, 2022 // PRNewswire // - Today, Wendy's® announced that breakfast will be available in all Wendy's restaurants across Canada this spring, entering a new daypart to offer Canadians what they deserve: a breakfast that does not cut corners. Say goodbye to dry English muffins, stale breakfast sandwiches, and see-through bacon, and wake up to a craveable made-to-order breakfast paired with a meticulously crafted cup of custom blended coffee made specifically for Canadian customers.

From freshly cracked Canadian eggs on every sandwich, to savoury Applewood smoked bacon, freshly-cooked in every restaurant every day and biscuits served warm from the oven.

"Canadians deserve a better, high-quality breakfast experience that is fast and affordable, without cutting corners. That is exactly what Wendy's will deliver when we launch breakfast across Canada this spring," said Abigail Pringle, President, International and Chief Development Officer. "We have done the work, immersing ourselves in what Canadian customers want from their breakfast and we will serve up hot, made-to-order, great-tasting food, using high quality ingredients that have long set Wendy's apart from the competition.

We are confident that our breakfast experience will make Wendy's their number one choice."

Wendy's' mouth-watering, morning routine-changing breakfast menu will be revealed in the coming weeks, bringing a twist to familiar flavours and pay homage to fan favourites, like the Breakfast Baconator®.

Wendy's has been on a roll in Canada over the past few years, gaining market share and hitting record sales. Wendy's Canada also recently celebrated the opening of the 400th restaurant in the country last November.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- Wendy's (company)
- market share (topic)
- canadian expansion (topic)
- Abigail Pringle (person)
- breakfast launch (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220223_wake_up_to_something_better_wendy39s_announces_breakfast_launch_in_canada.html). Summarized by Burnaze (https://burnaze.com/article/5f53f946-1434-4590-b205-b57c57b8f0b0).