---
title: "Surcheros Sets Record-Breaking Cinco de Mayo Sales as Brand Growth Accelerates"
url: https://burnaze.com/article/5f847a02-d042-454c-9dac-b43289f94557
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260528_surcheros_sets_recordbreaking_cinco_de_mayo_sales_as_brand_growth_accelerat.html
category: "Restaurants"
industry: "Restaurants"
published: 2026-05-28T12:00:00.000Z
modified: 2026-10-31T16:11:09.905Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Surcheros Sets Record-Breaking Cinco de Mayo Sales as Brand Growth Accelerates

**TL;DR:** Surcheros set a record for single-day systemwide sales during Cinco de Mayo celebrations, generating $302,335 in sales. The brand increased average sales per restaurant by 8% year-over-year, with sales climbing from $6,234 to $6,719 per restaurant.

*originally published in Franchising.com on 2026-05-28. [Read the original](https://www.franchising.com/news/20260528_surcheros_sets_recordbreaking_cinco_de_mayo_sales_as_brand_growth_accelerat.html).*

## Story

ALPHARETTA, GA, May 27, 2026 /24-7PressRelease/ -- Surcheros set a record for single-day systemwide sales during Cinco de Mayo celebrations.

On May 5, 2026, Surcheros generated $302,335 in systemwide sales, marking a record single-day systemwide sales total. The brand also increased average sales per restaurant by 8% year-over-year, climbing from $6,234 on Cinco de Mayo 2025 to $6,719 in 2026, a $485 increase per restaurant.

"Our Cinco de Mayo performance demonstrates the strength of our franchise system, the loyalty of our guests, and the growing demand for the Surcheros experience," said Luke Christian, Founder and CEO of Surcheros. "We continue to build momentum across both new and existing markets as more guests connect with our fresh food, Southern hospitality, and community-focused culture.

Surcheros focuses on customizable, made-to-order meals, operational simplicity, and hospitality-driven service.

Founded in 2007, Surcheros serves customizable burritos, tacos, burrito bowls, quesadillas, salads, and catering options featuring freshly grilled meats, fresh toppings, and signature sauces. The brand positions itself as a family-friendly dining destination centered around convenience, quality ingredients, and community connection.

Earlier this year, Fast Casual recognized Surcheros for momentum and growing presence within the fast-casual restaurant industry.

As Surcheros builds on its Cinco de Mayo performance, efforts focus on enhancing guest experience and operations.

## Entities

- Franchising.com (publication)
- QSR (sector)
- brand expansion (topic)
- fast casual (topic)
- sales growth (topic)
- Surcheros (company)
- Luke Christian (person)
- cinco de mayo (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260528_surcheros_sets_recordbreaking_cinco_de_mayo_sales_as_brand_growth_accelerat.html). Summarized by Burnaze (https://burnaze.com/article/5f847a02-d042-454c-9dac-b43289f94557).